Heineken picks up rugby awards
Heineken UK has scooped two awards, including the top prize, at the Scottish Sport Sponsorship awards organised by sportscotland.
The 2005 Heineken Cup Final, staged at Murrayfield, took the overall Scottish Sport Sponsorship of the year award. Heineken also won the Best Sponsorship of a Sporting Event category for the final.
The judges felt Heineken's sponsorship was an outstanding achievement, where the sponsor, working in tandem with Scottish Rugby, ERC, EventScotland, VisitScotland and the City of Edinburgh Council, had "gone the extra mile."
David Williams, Chief Executive of EventScotland, said: "It's fantastic that the 2005 Heineken Cup Final has won. The event, staged at Murrayfield in Edinburgh, is a great example of the benefits to be gained by working in a successful partnership.
"Attracting a crowd of 52,000 to an all-French final is a terrific achievement which generated an economic impact of £12 million to the city of Edinburgh."
Toby Shaw, Brand Manager at Heineken UK collected the prize at an awards dinner attended by Scotland's sports minister Patricia Ferguson and Lord Sebastian Coe, who masterminded London's capture of the 2012 Olympic Games.
"The 2005 Heineken Cup Final was a resounding success for Heineken. The partnership approach adopted in Edinburgh provided an unprecedented platform for activation and is now considered as best practice for future finals," says Toby Shaw.
"The programme of activity from the Heineken trophy tour across Scotland to the Heineken Village in Princes Street Gardens and the introduction of beer sales within Murrayfield itself delivered tremendous value for Heineken."
