Aero driving hot chocolate sales
As the weather turns colder, Nestlé FoodServices reports that its Aero Hot Chocolate brand is still enouraging consumers to try a hot chocolate drink when they need warming up.
For pubs that are still undecided, a money back offer on the brand has been extended to the end of February.
In just 15 months, the Aero brand has driven sales of hot chocolate forward in the out of home market, returning the category to 2.8 per cent value growth from a -7.7 per cent decline at the start of the year.
"When Nestlé FoodServices entered the Hot Chocolate market in 2005, the category had endured a sustained period of neglect by the brand leader and was in decline," says Martin Lines, marketing director, Nestlé FoodServices.
"You can't beat the hard facts presented within this latest round of data. Whilst our initial independent research showed consumer preference to be over 60 per cent in favour of Aero, the sales figures have substantiated our research."
Nestlé FoodServices is continuing with its Better or Your Money Back Campaign for the out of home market in January and February 2007. If pubs buy the brand, try it and their customers don't like it, the company will refund the purchase cost.
