Punch offers £100 beer cash back deal

Punch is offering its tenants an incentive of up to £100 cash back on every barrel of beer they sell over an agreed target.

The Winter Incentive Scheme, running from mid December until 6 March, applies to every extra barrel tenants sell on all draught and packaged beer and cider.

Participating pubs will be set a target for the 12-week period based on historical performance and recent trends.

For every barrel they sell over the target, Punch will credit their trade account with up to £100 per barrel as a reward payment.

Tenants will be able to monitor their performance against their target when they log their telephone order or by logging onto "Your Place" on the Punch website.

"Trading remains challenging in the on-trade and we recognise that it is an extremely difficult time for many of our partners," said operations director Kevin Georgel.

"However, some are bucking this trend, and we want to recognise and reward that as well as incentivise others to utilise the support available to them to drive their businesses."

In addition to the incentive scheme, Punch has added a "Driving Sales" section to its website with ideas on how to improve food offers, increase customer loyalty and marketing ideas.

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