Drinkaware launches mobile version of website

Visitors from mobiles increased from 122,000 in 2010 to 366,000, out of a total of 2.87 million unique visitors to the website in 2011.

Analysis showed most people visited Drinkaware.co.uk from mobiles before or during a night out and the morning after. The new mobile site’s features are customized to switch between day and night content.

Day features include facts and advice on hangovers, the effects of alcohol and alcohol poisoning. Night features include facts and advice on driving and the legal limit, how alcohol affects sleep and the units and calories in alcohol.

The mobile site also includes tools to help adults cut down their drinking including:

- It all adds up: works out the units in, and ‘burger equivalent’ of, the calories in popular drinks, shows how much exercise you’ll need to do to burn them off and if your drinking is putting your health at risk.

- Daily guidelines: shows how the daily unit guidelines for men and women translate into drinks.

Chris Sorek, chief executive of Drinkaware, said: “We know that people accessing our website from mobiles on a night out or lying in bed with a hangover want quick and easy access to the facts and advice about alcohol.

“Behaviour change is at the heart of Drinkaware’s approach. Our new mobile site allows you to access tips and tools on the move to help change your behaviour and think about the long term health impact of your drinking.

"Whether you are buying alcohol in a shop; bar, pub or club; or feeling sorry for yourself the morning after; Drinkaware’s mobile site is with you whenever you need it.”