Video: New Carlsberg digital campaign 'puts friendship to the test'
Carlsberg has launched its new online campaign entitled “Carlsberg puts friendship to the test”
The global campaign is being released on YouTube today and is being supported by significant digital marketing and PR.
Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?"
Thomas Moradpour, Carlsberg's Vice President, Carlsberg Brand, says: "We're giving a stage for friends to show what they're made of. The situation is orchestrated, but the reactions or our participants are real, and prompts the viewer to ask, ‘What would they do in that situation?’
