Southern Comfort launches range of PoS kits for summer

The kits showcase the brand’s flavoured variants, highlighting key serves from Southern Comfort Lime and Southern Comfort Bold Black Cherry.

Ideal for outlets with outdoor drinking areas and providing POS support the kits include umbrellas, bar runners, bunting, optic signage and pitchers, as well as model deck chairs, which hold Southern Comfort bottles and can be positioned on the bar.

Southern Comfort marketing manager Gwen Ridsdale, said: “With the summer of 2013 set to be quieter than last year, we wanted to ensure we were supporting the on-trade and helping licensees make the most of the opportunities the season brings.

“Offering bartenders the chance to capitalise on daytime drinking occasions and late night get-togethers, the new POS items Southern Comfort Lime and Southern Comfort Bold Black Cherry are the perfect tools to maximise profits during the all-important sunshine season.”