J20 mixes it up with a £2.3m campaign
The campaign will focus on the blending of fruits together to make “something amazing,” explained Britvic’s UK marketing director, Jonathan Gatward.
A new TV ad, online activity and in-outlet activity will be included in the activity, which it is hoped will encourage people to reconsider adult soft drinks.
“Our new marketing campaign is a way of retelling how J2O was created – concepts that you wouldn’t originally put together but blend perfectly,” Gatward explained.
“By bringing a fresh twist to our latest campaign we’re confident that consumers will look at the brand differently.”
Pubs and bars are being offered perfect serve training as well as new easy-to-create mixing recipes.
Last year the company positioned the brand as a cocktail mixer in high energy pubs and bars.
