VIDEO: Budweiser takes a swipe at craft beer fans
Over loving shots of hops and beechwood woodchips the brand is touted as “proudly a macro beer,” which is not brewed to be” fussed over” or “dissected” but for drinking.
It finishes: “Let them sip their pumpkin peach ale, we’ll be brewing us some golden suds.”
The ad gained a mixed reception with American beer fans on Twitter last night.
Brand-owner ABInBev confirmed this was a US-only ad and told the Publican’s Morning Advertiser that there are “no plans for a UK launch.”
Last summer the World Cup boosted sales of Budweiser and sister brand Stella Artois in the UK.