Thatchers focuses on quality in marketing message

Called “Time Stops”, the 60 second commercial, directed by Simon Ratigan was shot in and around Thatchers cider mill at Myrtle Farm in Somerset, and aims to showcase the dedication of the fourth generation cider at Thatchers.

The new commercial is part of the Somerset cider maker’s new multi-million pound campaign for Thatchers Gold. In June, Thatchers launched a new outdoor campaign, What Cider’s Supposed To Taste Like, running through to the end of August. This has been Thatchers’ biggest marketing campaign yet to reflect its increased distribution throughout the UK.

The activity is complemented by a partnership with Glastonbury Festival and GoldCoast OceanFest; sporting sponsorships including Bath Rugby and Somerset County Cricket; Festivals such as Glastonbury and GoldCoast OceanFest, and food festivals including Food Connections and Eat Drink Bristol Fashion.

Managing director Martin Thatcher said: “Here at Thatchers we take the art of cider making seriously every step of the way, and our Friday tasting in particular has become somewhat legendary.

"This new commercial is explaining why we take our tastings so seriously - really focussing on our values, the authenticity of our brand, and our dedication to the art of cidermaking, great taste and perfection.”