Hogs Back Brewery launch Hogstar lager in cans

The 4.5% ABV award-winning beer is a filtered, unpasteurised lager, which is brewed with five different hops and selected herb extracts.

Hogstar will undergo a rebrand for the launch of the cans, to be rolled out to the draught and bottled formats also, updating the Hogs Back design to “reinforce its English provenance and craft-brewed credentials”.

Hogs Back Brewery managing director, Rupert Thompson, said: “The image of cans has completely changed over recent years among discerning beer drinkers, and it seems the right pack format for Hogstar as one of the new generation of high quality, high flavour craft beers.

“We’re delighted with the new design, which creates great impact for the brand on shelf, both in supermarkets and back bars, and sends all the right messages about Hogstar’s taste, provenance and craft status.”

He added: “Cans aren’t just about image – craft brewers in the US started using them because of their light weight, recyclability and versatility for occasions such as festivals.”