Tiger takes on year of the horse

By Jessica Mason

- Last updated on GMT

Related tags Heineken

Tiger to drive awareness during Chinese New Year
Tiger to drive awareness during Chinese New Year
Tiger Beer has begun to build links to Asian food in time for the Chinese New Year festivities.

The Asian lager brand, owned by Heineken, will host a pop-up bar at the Chinese Food Market in St Ann’s Square in Manchester from 30th January to 1st February, while in a selection of bars in
London’s China Town, Tiger will be available with a ‘buy 3, get 1 free to share’ offer.

“The activity will drive awareness and make Tiger Beer the drink of choice at this key time of the year,” said Heineken’s brand director of world beer David Lette.

Related topics Beer

Related news