SUBSCRIBE
Read more breaking news

 

 
Gin

Hyperlocal gins offer ‘massive’ sales opportunities for pubs, says gin expert

By Nicholas Robinson+

15-May-2016
Last updated on 16-May-2016 at 12:10 GMT2016-05-16T12:10:25Z

'Gin terroir could be the next big trend,' says gin master
'Gin terroir could be the next big trend,' says gin master
Loading the player...

Gin terroir is an emerging trend pubs can cash in on as consumers become ever more discerning about the locality of what they eat and drink.

People are more interested in locally grown food and drink, which pubs need to become better at capitalising on, explained gin writer and educator David T Smith at the Gin Guild's Ginposium in London earlier this month.

"Just in the same way that pubs serve locally grown food from butchers and grocers, then selling gin and spirits from local distillers can have the same caché and certainly a lot of these gins that use some terroir are embracing flavours that locals will know," he told the Publican's Morning Advertiser in this exclusive podcast.

While terroir is usually associated with wine, Smith and others in the gin segment believe hyperlocal gins could be the next big gin trend in the UK.

Terroir in gins

It would be difficult for producers to truly instil terroir into their gins, since the ingredients used to make gin often have to be imported, he said.

But, the use of one local botanical could add enough terroir to a gin and create a point of difference.

"Potentially, this is the future of gin," he added. "Distillers are looking for a point of difference and I think we will see terroir employed in more gins."

Particular brands that had already cashed in on terroir included Edinburgh Gin's Seaside gin – ABV 43% – which contains botanicals associated with the coast.

Hepple Gin

Hepple Gin from the Moorland Spirits Company, which is partly owned by celebrity chef Valentine Warner, contains botanicals and juniper from the Hepple estate in Northumberland, where the gin is distilled.

Using terroir in the production of gins was likely to give consumers more of a reason to visit a site where the gin is stocked, Smith added.

If, for instance, a pub had its own gin that was infused with botanicals associated with its location, customers were likely to be willing to visit the operation, he said.

Listen to the podcast to get Smith's top tips on the best ways to create your own local gin offer and what to look for if you want to use terroir in your own distillery.

Is frozen fish better or worse than fresh fish

Why frozen fish could be the new 'fresh'

Working with frozen fish and seafood could help pub chefs meet growing consumer demand...

Carlsberg plans to buy UK craft brewery

Carlsberg plans to buy UK craft brewery

Carlsberg will buy a UK craft brewery to bolster its growing portfolio of smaller...

Hartridges soft drinks on premium

Soft drinks in pubs are getting sexy

Soft drinks have arrived late to the premium and craft party, but operators must...

Smirnoff vodka cider

Smirnoff vodka launches first ciders

Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit...

What is gin terroir?

Hyperlocal gins offer ‘massive’ sales opportunities for pubs, says gin expert

Gin terroir is an emerging trend pubs can cash in on as consumers become...

The rise of tank beer

Beer master: ‘Sessionable beers are losing out to craft’

Sessionable beers are disappearing as stronger craft brews have become more popular, according to...

Frozen is good for pub food

Ice boss: ‘Don’t shun frozen food as inferior, embrace its money-saving qualities’

Frozen food should not be shunned by pub chefs who fear using non-fresh produce...

Pubs must make popular international cuisine authentically

LISTEN: Pubs delivering 'pitiful' Asian food 'like buying flowers from a garage forecourt'

Pitiful attempts at offering increasingly popular international cuisines – such as Vietnamese or Thai...

How to avoid food fraud in pubs

PODCAST: How to avoid food fraud in your pub

Paying closer attention to your staff’s working history, especially before hiring them, could help...

Wetherspoons children's menu tips

Wetherspoons’ food developer: ‘a winning kids’ food menu’

Wetherspoons’ food developer Sophie Jennings has revealed how the high street pub chain was...

Video: Pub Skill's speakers discuss challenges for pub employers

Video: Pub Skill's speakers discuss challenges for pub employers

What are the biggest challenges for pub employers, and how can they be overcome?...

Craft Beer Rising 2018 dates announced

Craft Beer Rising announces 2018 festival dates

The dates for London’s Craft Beer Rising festival for 2018 have been revealed. 

Imbibe Live 2017: top trends from the show

Imbibe Live 2017: top trends from the show

Drinks trends that operators should look out for this year include the continued rise...

London Bridge pubs ‘will not be defeated’ by terrorism

'We will not be defeated by terrorism' – Borough Market set to reopen

London Bridge, for the moment, has become an eerie, quiet place. Yes, people still...

Nick Beardshaw chef at Tom Kerridge’s the Coach Marlow

Coach head chef: ‘It’s all about deliciousness’

Tom Kerridge’s the Coach in Marlow's head chef Nick Beardshaw lets The Morning Advertiser...

How do I sell more spirits in my pub?

How to drive spirits sales

Cocktails in pubs are on the rise, but making money from mixed drinks is...

Video: Pub Skills speakers' top tips

Video: Pub Skills speakers' top tips

Why should pubs do cocktails, and what are the challenges? These were just two...

BT Sport Pub Cup final to be shown on TV

Pubs urged to show support for BT Sport Pub Cup final

BT Sport is urging pubs to show their support for the BT Sport Pub...

How to create the perfect mixed drinks serve

Don’t get this wrong: how to create the perfect serve

Lacklustre mixed drinks and cocktails will not do for drinkers these days, even for...

Star Inn at Harome local produce

Why local is best for UK’s top gastropub

Chef-patron of North Yorkshire’s Star Inn Harome Andrew Pern does not use local “for...

On demand Supplier Webinars

Understanding the soft drinks industry levy
Britvic Soft Drinks
All supplier webinars