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Get Smart to the New Wave, the connected generation of 18-24 year olds that now account for approximately 12% of the UK population

Format: PDF file | Document type: White / Technical Paper
Related applications: Food , Marketing , Technology

Operators need to get up to speed and get mobile if they want to capture the 18-24 year old age group, is the advice from the UK’s largest provider of technology solutions to the hospitality sector, Zonal Retail Data Systems.
According to research of 5,000 GB adults by CGA Peach and Zonal, the millennial generation of 18 to 24 year olds are increasingly influential, accounting for 29 per cent of the UK adult population and 42 per cent of ‘eating out’ trade
They are prepared to use technology to search, browse, book, order and pay for their meals when dining out. And the survey findings have been served up in a white paper, Get Smart To The New Wave with insight from sector specialists.

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