Marketing

It's time to make a choice

29-Jan-2004

There's no escaping the fact that smoking bans in pubs are a bigger threat now than they ever have been.Each week The Publican runs stories on the...

Little and often

14-Jan-2004

Guilty of Christmas excesses, many people give up drinking in January. But drinking moderately can actually have benefits, as Ben McFarland...

Advertising drive is no act of folly

08-Jan-2004

Wharfedale Brewery at Hetton in the Yorkshire Dales, is causing quite a stir with its "Drinking is Folly" slogan on the local busservice. There have...

Charity should begin at home

11-Dec-2003

I write in response to your front page story of 27 November "Water lure for pubcos", which explains that millions of pounds of public money could be...

Make sense of it

05-Dec-2003

Are you attracting your target audience? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and training.To...

Soft peak stage

20-Nov-2003

It's that time of year again, when licensees across the land get ready for the festive season and the resultant surgein soft-drink consumption....

Make a week of it

12-Nov-2003

It's time to start planning for National Pubs Week in February 2004. Adam Withrington sees how to get the customers back after Christmas.As we hit...

Potted past mars glass

05-Nov-2003

With the Glasgow licensing board looking to introduce plastic glasses in all licensed premises, is the rest of the UK next? By Adam Withrington.In...

Glassware and glasswashers

30-Oct-2003

Twelve important issues to consider are: l What will clean glasses do for you? It's simple: they'll help maintain quality, drive sales and increase...

It's a Brucie bonus for

23-Oct-2003

Unique night Top-performing Unique Pub Company licensees gathered at London's Victoria & Albert Museum for a glittering awards night hosted by...

UNIQUE SUFFERS TIE BREAK BLOW

16-Oct-2003

By MA Reporters Unique has failed in a High Court move to put an immediate block on a drink wholesaler selling beer to its tenants in breach of their...

Charity hikers keep it up for 48 hours

09-Oct-2003

The stamina of eight of Unique's finest hikers was severely tested recently in the remote Peak District. They were trekking 35km over 15 peaks in...

Time called on Shag

06-Oct-2003

Drinkers will no longer be up for a Shag following the latest ruling by The Portman Group.The Portman Group's independent complaints panel has upheld...

A Unique way of doing things

30-Sep-2003

As Unique Pub Company awaits next year's full absorption into Enterprise Inns, Michelle Perrett surveys its estate and sees how their pubs are...

Superb grades from LVS students top off busy year

04-Sep-2003

The Licensed Victuallers' School established for the children of licensees has produced record-breaking results both at GCSE and at A Level in...

Drinks brands receive 'cool' stamp of approval

27-Aug-2003

A number of drinks brands have been officially declared "cool" as part of an initiative undertaken by the Brand Council.Three lagers - Red Stripe,...

Tourism figures are up

21-Aug-2003

Licensees suffering the effects of a drop in tourists could be about to see a change in their fortunes.The latest figures have revealed that overseas...

Portman now tries humour in the loos

14-Aug-2003

The Portman Group has given a whole new meaning to the expression toilet humour with its latest anti-drunkenness campaign featuring posters that...

A few weeks ago, the Morning Advertiser reported on the deci

07-Aug-2003

The judge's comments on damages seem to me be slightly odd. It's a bit like saying that if the England cricket team hadn't been outplayed by the...

Unique host turns table on his run-down boozer'

07-Aug-2003

by Claire Hu When Unique licensee David Stokes took over Windsors, in Saltburn, Cleveland, a year ago it was a run-down, male-dominated boozer that...

l Interbrand's annual survey of the world's most valuable br

31-Jul-2003

l Yates Group has converted Yates's sites in Ealing and Sutton Coldfield to its Ha! Ha! Bar & Canteen. The company claims the junior brand is...

Glasgow bid to cut out glass

24-Jul-2003

By John Harrington Police chiefs in Glasgow are urging licensees to ditch glass containers in a bid to cut serious attacks. Officers said that...

Ever wondered about the thinking behind major advertising ca

10-Jul-2003

The set-up: Vinnie Jones is once again in the Latin Quarter. He is in a bar where he challenges the sexy Claudia Aros to an arm-wrestling...

Supply difficulties upset Unique host

26-Jun-2003

by John Longden Unique is being threatened with legal action for breach of contract by a fed-up landlord experiencing supply problems from Scottish...

Maxxium Uk wins gold for After Shock campaign

12-Jun-2003

Maxxium UK, distributor of market leading shooter After Shock, has proved its executional and creative excellence by winning gold in the Event...

The Famous Grouse rocks with another award

12-Jun-2003

Maxxium UK's The Famous Grouse has picked up three gold medals in one of the world's premiere drinks competitions, the International Spirits...

Make the Right Choice

10-Jun-2003

Maximise your profits with the right range of soft drinks to suit your pubPeople are changing - what they like to eat and drink and where they go to...

Gale offers more of a plum choice

05-Jun-2003

Hampshire brewer George Gale & Co has added three new flavours to its traditional range of Old Country Wines. Cranberry, Apple and Plum have been...

Portman Group relaunches proof-of-age card

23-May-2003

The Portman Group has relaunched its proof-of-age card with a call for stronger enforcement of underage drinking laws.The new-look Portman Group card...

Pick up your FREE Glass Supplement - Click here

22-May-2003

Glass, the Publican's wine supplement, this year concentrates on brands. While only years ago this would have seemed a strange, in the past year or...

fcuk is withdrawn in wake of damning Portman ruling

22-May-2003

By Ma Reporter The flavoured vodka drink fcuk is to be withdrawn from sale by Matthew Clark after drinks industry watchdog the Portman Group ruled it...

It seems to me that customers are moving on, ahead of us muc

22-May-2003

Four years ago, at Wizard Inns, we began to provide table service. Today we do it at most of our pubs. Some 20% of the sales we generate in these...

Diageo updated marketing

22-May-2003

code goes to sales force Drinks giant Diageo's new marketing code, a stricter update of a code introduced in 1998, is to be distributed to its UK...

Gallo probes customer needs

15-May-2003

by Claire Hu How British pub and bar customers relate to wine was the subject of research by Waverley Wines and Spirits, which last week finalised a...

Time to innovate to accumulate

08-May-2003

Martin Hartridge, managing director of the soft drinks company that bears his name, believes large manufacturers are not doing enough to help the...

The next big thing?

23-Apr-2003

With the growth of the ready-to-drink sector slowing, companies are turning their attention to pre-mixed wine. Ben McFarland reports.Having trundled...

Here comes the sun

17-Apr-2003

Summer is fast approaching so Ben McFarland takes a look at some of the refreshing alternatives on offer for thirsty customers.Slap on the suncream,...

Quality counts

14-Apr-2003

New on-trade managing director Colin Pedrick is hoping to realise Interbrew UK's aim of 'Making Beer Great'. Ben McFarland reports.This time last...

War and virus to hit tourism

10-Apr-2003

The Iraq war and the deadly Sars virus could have a much worse effect on tourism than foot-and-mouth and September 11.Fewer tourists are travelling...

Valpak sells its glass recycling business

10-Apr-2003

Valpak has sold its commercial glass collection business in a deal which will propel the UK pub industry towards meeting future recycling targets....

Branded for life

03-Apr-2003

Every columnist has to face up, sooner or later, to the awful possibility that he or she might just conceivably be wrong about something. I had such...

Marketing matters

28-Mar-2003

The following article is brought to you by McCain.Product and marketing go hand in hand for menu success.Successful marketing begins with your...

Laurel gives awards

27-Mar-2003

A pub company celebrated a milestone in its training framework this week by admitting 25 more members to its academy. The Laurel Pub Company...

Through a glass darkly

20-Mar-2003

National brewers may be seeing their ale brands diminish, but regionals are performing well, as Graham Ridout found out Whenever the ale market is...

Background to a glass war

20-Mar-2003

I read with some interest Phil Dixon's comments on W&D's decision to abandon its "full pint" policy, which you featured in last week's edition of...

From ad to worse

20-Feb-2003

Ben McFarland looks at what happens when the marketers get it wrong.The drinks industry's advertising is probably the best advertising in the world....