News > Sport

Read more breaking news



Sky and Molson Coors extend TV discount deal for publicans

By Helen Gilbert , 06-Feb-2017
Last updated on 07-Feb-2017 at 14:12 GMT2017-02-07T14:12:10Z

Subscription for pubs: Sky and Molson Coors extend TV deal
Subscription for pubs: Sky and Molson Coors extend TV deal

Molson Coors and Sky have extended their TV deal for pubs, which offers a third off subscription fees. 

Under the partnership agreement, licensees are entitled to a third off the cost of their Sky subscription if they stock Molson Coors products including Carling, Doom Bar and Coors Light. 

The package also gives publicans access to free venue-wide Wi-Fi multiple viewing cards, free PoS and marketing materials, as well as a free monthly magazine and planning tools, available through the MySkySports website. 

“The combination of offering amazing live sport and a great range of drinks will help venues stand out from the crowd and increase trade,” David Rey, managing director at Sky Business said.

Premier League football matches, the England cricket team’s test series against South Africa and the West Indies, and the Lions Tour to New Zealand are among the sporting events that will be aired on Sky.

Molson Coors UK and Ireland managing director Phil Whitehead added: “This year will be huge for live sport and we are thrilled to be able to offer customers this unique opportunity that offers them even more value.

"Molson Coors has the strongest portfolio of brands it has ever had and, through our partnership with Sky, we are simply providing greater choice and more reasons for people to head to their local for a pint.”

Property of the week

Buckinghamshire Aylesbury: The Rockwood

£8,250.00 - Tenancy

Tenancy Opportunity - Rockwood, Aylesbury Develop an all-day food and drink offer at this popular town centre pub...

On demand Supplier Webinars

Understanding the soft drinks industry levy
Britvic Soft Drinks
All supplier webinars