Heineken goes global with Bond
Heineken will launch a global promotional campaign in October for the 22nd James Bond film, Quantum of Solace, to be screened in November.
Featuring leading lady Olga Kurylenko, it includes television and print advertising, on and off-trade promotions, interactive and digital activities, radio promotions, competitions and tie-ins with local première events.
Heineken group commerce director Stefan Orlowski said: “Our long association with James Bond has enhanced Heineken brand’s profile across the world. The partnership supports our commitment to extend the brand’s leadership position within the international premium-beer segment.
“Our global campaign offers a great opportunity to drive sales growth and build Heineken’s brand equity.”
The campaign will be launched across 40 countries in October to coincide with the film’s global release in cinemas during November.
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