UK launch for Eristoff
The producer of a premium vodka brand that has taken Europe by storm is gearing up for its UK launch.
Bacardi-Martini plans to launch two varieties of Eristoff into the UK, following the brand’s success in France, Austria and Portugal where the company has managed to rack up sales of 1.5 million cases annually.
The 37.5% abv high-quality premium vodka — made from 100% pure wheat and triple distilled and charcoal filtered — originates from Georgia and was created in 1806.
It is available as Eristoff Original premium vodka and also Eristoff Black, which is a wild berry flavoured variant.
“Eristoff is an exceptionally high quality, imported vodka and we are immensely proud of the gold medal it won in 2008’s International Spirits Challenge,” said marketing controller Mark Holdsworth.
“We will be supporting our launch of Eristoff in the UK in 2009 with a £1.5m marketing campaign.”
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