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Don't miss a unique opportunity to win this prize and more in our new CaskForce promotion that's been launched exclusively by the Morning Advertiser...

Don't miss a unique opportunity to win this prize and more in our new CaskForce promotion that's been launched exclusively by the Morning Advertiser and Marston's

Marston's has teamed up with the Morning Advertiser to bring you CaskForce, a new promotion to drive-up beer quality in pubs while giving licensees the chance to win £32,000-worth of prizes and, for one lucky reader, their rent free for a year (or the equivalent amount for free-traders).

There are no catches - and taking part is easy.

Every time you buy a nine-gallon cask of Marston's ale you will be given a cask token with a unique reference number, which is your entry for the prize draw.

Each month, for the next eight months, we will be running a prize draw, where 50 licensees will be selected to receive free training - worth around £500 - from the CaskForce team, who will visit their pub.

The prize will give two people in 50 outlets the chance to do the BII-accredited Award in Beer and Cellar Quality (ABCQ) training, which covers all you need to know about keeping beers in top condition to serve the perfect pint from cellar to glass.

One winner from each monthly draw will also win £4,000-worth of extra support to help them grow their business. They'll be able to select from a range of options including help with marketing, staff training through to improving cellar or garden facilities.

This lucky winner will also go through to the grand final, which will take place next summer, where the eight licensees who won the monthly draws will go head to head for the ultimate prize - free rent for a year, paid to their pub company or, if the winner is a freetrader, the equivalent value.

The CaskForce initiative is open to any pub that is eligible to stock Marston's, although unfortunately readers from the managed house sector can not enter.

It doesn't matter if your pub doesn't currently focus on real ale - the initiative is intended to help licensees become more familiar with ale and how it should be served and stored, improving the quality of the beer you serve in the process.

The first monthly will to take place on Wednesday 19 October, so you have until 5pm on Tuesday 18 October to register your unique reference number. You can enter as many times as you like, by ordering more casks. A nine-gallon cask equals one entry, an 18-gallon cask counts as two entries and a 36-gallon cask counts as four entries. Even if you're not a winner in this month's draw, you can still try again in November.

For terms and conditions, visit www.caskforce.co.uk

How to become a winner and serve better beer

Step 1: Order your Marston's beer

For every nine gallons of Marston's ale, you will receive one cask sticker showing a unique reference number. This number is an entry into the prize draw for that month so the more beer you buy, the more entries you have.

Step 2: Enter into the monthly draw

Go online at www.caskforce.co.uk or phone the entry hotline on 0800 028 1969 to enter the unique reference numbers from your casks into the draw. The deadline for entering the October draw is 5pm on Tuesday 18 October.

Step 3: Are you a winner?

From these entries CaskForce will draw 50 winning pubs that will receive the ABCQ training in their pub for two people and one winning pub, which will be able to chose from eight prizes to make improvements to their pub or business. All winners will be featured on the website and in the Morning Advertiser.

Step 4: Unlucky this time? try again...

If you haven't won first time, don't worry. There are eight draws taking place from October

2005 to March 2006.

See terms and conditions on the website: www.caskforce.co.uk

Related topics Beer Marketing

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