Fuller's increases beer prices by 2.5%

London brewer Fuller's has announced plans for a 2.5% increase in beer prices but will absorb cost increases until 1 April.

The London Pride brewer will absorb the increase in costs until April in an attempt to help its tenants and customers through the current tough trading climate.

"In the current economic environment we feel that it is important to do as much as possible to help all of our customers through what is clearly going to be a challenging 12 months," said Fuller's Beer Company managing director John Roberts.

"To demonstrate this commitment we have taken the decision to absorb a large amount of the cost increases we are incurring and pass on a smaller increase to our customers."

Marston's Pub Company recently announced a similar plan to absorb increases in the first quarter of 2009 for its tenants and will only increase its prices after 20 April.

North-west brewer Frederic Robinson announced last week that it would freeze its beer prices for its 400 tenants for the whole year. Southwold brewer Adnams also said it would hold its prices for all customers for the whole of 2009.

Beer increases​

Carlsberg: 2.8% on 2 MarchScottish & Newcastle: 5.74% on 2 FebruaryGuinness: 5.4% on 1 FebruaryInBev: 7p a pint on 2 FebruaryAnheuser-Busch: 7p a pint on 2 February