Video: New campaign for Russian Standard vodka launches at Science Museum
Filmmaker and TV presenter Jason Silva hosted the evening, as he has collaborated on the new ads, which were shot over two weeks in St Petersburg and the UK.
Russian Standard International, the company behind the brand which is distributed in the UK by Whyte & Mackay, said the new cinema and TV ads were aimed at telling the story of the vodka.
Ambitious
“This expansion of the existing 'Vodka As It Should Be' campaign has allowed Russian Standard to communicate just what it takes to make vodka as ultra clean, smooth and delicious as Russian Standard," said a spokesman.
“The blend of amazing Russian locations, Jason’s infectious passion and never-seen-before special effects made this one of the most ambitious and complicated productions Russian Standard has ever commissioned,” the company said.
You can watch the video on YouTube
