Alcohol-free beer more socially acceptable

By Ellie Bothwell contact

- Last updated on GMT

Related tags: Alcohol-free beer, England

43% of British adults have tried alcohol-free beer
43% of British adults have tried alcohol-free beer
It is becoming more socially acceptable to order alcohol-free beer at a pub, according to new research out today.

The ComRes survey, commissioned by AB InBev UK, shows that almost half (49%) of British adults believe it is more socially acceptable to drink alcohol-free beer now than it was five years ago, while 59% said they would feel comfortable ordering it in front of their friends in a pub, bar or restaurant.

The study also reveals that 43% of British adults and more than half of men (54%) have tried the alcohol-free drink.

When asked to select a reason for choosing it, the most likely answers from the 2,050 people surveyed were that they were driving (46%) or they were curious (39%).

Regional breakdown

Punters in Yorkshire and Humberside were revealed to be the most willing to go alcohol-free with a beer (52%), while drinkers in Scotland (48%), East of England (47%) and West Midlands (46%) were also all above the national average in terms of trying the beverage.

Beck’s marketing manager Jennifer Anton said: “We’re really excited to see the results of the survey, and it is encouraging to see customers are comfortable ordering alcohol-free beers when out with friends."

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Lack of choice in pubs and kick out 275ml Becks Blue

Posted by Tim Cottingham,

I prefer to drink non alcoholic lager to sugary soft drinks as an alternative to beer. Supermarkets offer a good range of choice and some good quality products including own label non alcoholic Czech lagers and wheat beers etc. As ever pubs lag behind and if they have anything on offer it is usually a token effort. It is ironic but not surprising that this study has been commissioned by Becks Blue as it is usually the token effort and in my opinion one of the worst non alcoholic lager available. As well as poor taste and mouth feel at 275ml the bottle is too small which is never reflected in the price and is more expensive per ml than an alcoholic equivalent either packaged or draught. I would like to see operators put some thought and research into the products that they stock and challenge suppliers to develop quality products. I would also suggest consumers of these products are not necessarily trading out of alcoholic bottles or want to drink from a bottle it is just as likely they are draught drinkers and until a draught non alcoholic product becomes viable then a 500 / 556 ml bottle to pour into a glass would be a welcome addition to pub fridges

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NOT ALWAYS BECAUSE I WANT TO

Posted by JEFF BOOTH,

I HAVE BEEN A LICENSEE FOR OVER FOURTY YEARS AND HAVE NOT HAD ALCOHOL FOR THE LAST TWELVE YEARS.THIS IS NOT OUT OF CHOICE BUT FOR HEALTH REASONS.I AM A DIABETIC SO 'POP'IS NOT THE ANSWER.I GET RATHER ANNOYED WHEN I GO INTO A PUB AND ASK FOR A NON ALCOHOL AND AM TOLD "WE DON'T GET ASKED FOR IT"I AM SORRY BUT I FIND THAT BAD MANAGEMENT.WETHERSPOONS MUST FIND IT PROFITABLE TO STOCK AS THEY DO BOTH BEER AND CIDER IN NON ALCOHOL.THE CONTINENTAL ONE'S ARE FAR SUPERIOR TO OURS,BECKS,HOLSTEN,BITBURGER,
LOENBRAU, TO NAME A FEW.I AM AFRAID MR. MOORE SHOULD LOOK DEEPER INTO THE REASONS IT IS SOLD.

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alcohol beeer

Posted by STANN MOORE,

WHATS THE POINT MAY AS WELL DRINK ORANGE JUICE OR WATER OR CAN THEY PRODUCE KEG BEER ON TAP NOT (MAMBY PAMBY) BOTTLED BEER THAT TASTES LIKE Pishhh , no smoking, alcohol free beer, whats next alcohol free Whisky Gin Bacardi or is it white rum,

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