Pub Retail Summit: Pubs are adapting for Generation Y

By Jessica Mason

- Last updated on GMT

Related tags Coffee

Ed Turner: 'Pubs are not the most popular activity for 18 to 24-year-olds. It’s all smoothies and Bill’s'
Ed Turner: 'Pubs are not the most popular activity for 18 to 24-year-olds. It’s all smoothies and Bill’s'
Pubs are turning into casual-dining venues in an attempt to appeal to Generation Y, according to Geronimo Inns.

Managing director Ed Turner name-checked Jamie’s Italian, Loungers, Be At One, The Stable and Bill’s as shape-shifting versions of the social role a traditional pub used to play.

“Pubs are not the most popular activity for 18 to 24-year-olds. They don’t drink and don’t smoke. It’s all smoothies and Bill’s. When we get into some of these new places what are they selling? Tea towels, takeaway, food, water and coffee. But let’s look at what these independents are doing, because they often lead the way. They’re very successful. They’re very personal,” said Turner.

“I don’t want us to forget the personality of a pub and the part we play though, or we are going to end up with pubs called ‘The Three Bill’s’ or ‘The Dog & Jamie’s’ — that is the way things are going,” he added.

He also talked about sustainability: “You have got to think bigger than the immediate issue”.

He said: “It is about using seasonal food. It is about knowing that you have got the right farmer. It is about welfare of animals. It is about sustainable fish sourcing. It is about fair trade. It is about working with your community so you can gauge your impact on the supplies going backwards and forwards. It is about offering balanced meals as options and not just putting one token salad at the bottom of your menu. It is about responsible marketing. It is about the education of the next generation in sustainability and fair practices. It is about the environment. It is about the supply chain. It is about energy usage. It is about using water wisely. It is about waste. It is about workplace resources.

“People used to think that sustainability was an added cost. But it is now helping us run a more efficient business.”

Related topics Other operators

Related news

Show more

Spotlight

Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In