Beer

BrewDog announces bar plans for 2017

By James Evison contact

- Last updated on GMT

BrewDog update: the brewer reveals 2017 plans
BrewDog update: the brewer reveals 2017 plans

Related tags: Brewing

The Ellon-based brewer and operator has outlined its strategy for 2017 across its bar estate with a focus on beer quality, training, greater guest ale choice and new sites.

Plans include rolling out its direct-draw cellaring equipment, which delivers fresher beer more quickly than traditional systems, and removes the need for long lines and remote coolers. The operator said that new comprehensive training on the systems will be provided to bar staff in order to maximise the potential of the equipment.

As part of attempts to focus on freshness of the beer, BrewDog also announced that its flagship brew, Punk IPA, will not be any older than a fortnight from brewery to tap in its nationwide network of bars. 

Guest beers

The operator also said it was responding to calls to improve its guest beer options and was devolving responsibility to general managers having previously been organised centrally.

Trialing small batch beers, which were originally showcased at its DogTap, in Ellon, will also be rolled out to all the UK bars to provide variety across the sites.

Other plans for drinks include craft beer vending machines in the venues as well as new growler stations from America. 

New sites latest

In terms of sites, BrewDog explained its Dalston site, which was originally scheduled for an April opening this year but has been delayed until 2017, will have a Hopworks pilot brewing kits for the public​. Another Hopworks is now scheduled for a Scotland site.

It also said that the extensive licensing issues for its York site, as reported in The Morning Advertiser,​ have been cleared and the venue should open before Christmas.

Other sites in Homerton near Dalston, east London, and Berlin are due to open soon – and the Columbus brewery complex is the US has been slated for a February 2017 opening.

Future locations where BrewDog is actively looking for sites includes Oxford, Cambridge, Paris, Zurich, Amsterdam, Dublin, Edinburgh, Brixton and Peckham.

Related topics: Beer

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