TripAdvisor launches sponsored ad feature for pub owners

By Nikkie Sutton

- Last updated on GMT

New business: the new feature aims to help pub owners drive new customers to their listing on the review site
New business: the new feature aims to help pub owners drive new customers to their listing on the review site

Related tags Pub owners Inn Lunch Advertising

Review site TripAdvisor has unveiled a new advert feature, which gives pub owners the opportunity to drive traffic to their listing through sponsored placements.

TripAdvisor ads will reach diners who are actively searching for restaurants in a specified area. It will also target diners based on their search selection queries including average meal price, cuisine type and timing of meals such as breakfast, lunch or dinner.

The paid placements ensure that pub owners are only paying for clicks from valuable consumers, interested in their specific business.

Diners will see the ads appear in the first spot of a relevant restaurant category on TripAdvisor, as well as in the top spot of relevant restaurant search results.

Monthly spending limit

The feature works on a cost-per-click basis where operators just need to set a monthly spending limit prior to activating their advert.

At the end of the month, subscribers to the new feature are only charged for the number of clicks received on their advert, up to the maximum budget they have selected. They can also cancel at any time if they wish to.

TripAdvisor ads also enable licensees to buy targeted advertising slots on desktop and mobile web, sending customers directly to their venue’s listing.

The new feature has been introduced in response to a growing need for pubs and restaurants to engage directly with potential customers.

Solution for all

TripAdvisor Restaurants senior vice-president Bertrand Jelensperger said: “We want to provide restaurant owners with the best possible suite of products and solutions to entice and convert potential diners into loyal customers.

“We launched our Premium for Restaurants subscription service​ at the end of 2016 to help owners better showcase their business to prospective placements.

“Whether you operate a Michelin-starred​ fine-dining restaurant or a popular neighbourhood deli, this solution ensures that your restaurant’s ad will be displayed at the optimal moment.

“Supported by more than 28 languages, both travellers and locals browsing TripAdvisor can be sure they are always able to find the perfect restaurant, whether at home or on the go.”

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