It stated this will mean an end to the brewer’s five-year partnership with supplier Mitie, and will bring more than 80 technician roles into the business.
The new service aims to offer improved flexibility and reliability for its on-trade customers, providing them with access to the latest technology, including diagnostic tools and more environmentally friendly solutions.
The investment will provide engineers across the country with training programmes, closer links to the wider business and updated IT and planning systems.
Looking to the future, Budweiser Brewing Group aims to future-proof skills within the industry by offering apprenticeships.
Budweiser Brewing Group UK&I sales operations director James Rowe said: “Bringing our drinks dispense service in-house is a demonstration of our continued commitment to our customers in the on-trade.
“We are constantly looking at new ways we can improve our service to pubs and bars across the UK and are confident that aligning our dispense service in-house will ensure we are working to the highest standard.
“We would like to thank Mitie for our partnership as we extend our in-house capabilities and we look forward to working even more closely with our customers.”
The brewer has asked UK enterprises to help defeat some of the world’s biggest environmental and societal concerns by participating in its 100+ Accelerator programme.
Through the global programme, the brewing group has called on start-ups for innovative ideas to help solve a range of global issues connected to AB InBev’s Sustainability and Smart Drinking Goals.
The 100+ Accelerator programme, now in its second year, seeks start-up businesses with innovative solutions that can be quickly scaled to make a significant impact on a specific challenge area.
Successful applicants will receive up to $100,000 (£77,000) investment as well as active mentorship training, programming, and pilot opportunities within the AB InBev network.