The company will soon introduce two beers from Big Drop Brewing Co across around 700 of its pubs, including the brands Premium County Pubs, Vintage Inns and Nicholson’s Pubs and Browns.
Big Drop specialises in low-alcohol products and is already stocked at All Bar One and Castle sites – with this new listing meaning it is stocked by almost 2,000 sites in total.
M&B will stock Big Drop’s 0.5% ABV Citra IPA and its Pale Ale, which have both won international beer awards.
M&B assistant procurement manager James Gregan spoke of the pub company’s eagerness to get on board with the fast-growing category of alternatives to full-bodied beers.
He said: “Big Drop are producing some fantastic quality beers across the low and no-alcohol category, with the overall growth seen within this category showing no signs of slowing down.
“Their Pale Ale and Citra IPA variants are certain to delight our guests and we look forward to developing our trading relationship with Big Drop.”
Big Drop founder and CEO Rob Fink added: “There are some great things happening at Big Drop at the moment, not least our relationship with M&B, which gives us the opportunity to take our presence to the next level.”
The listing comes shortly after the brewery launched a crowdfunding campaign with Seedrs to raise £500,000 in equity finance to help it expand.
Fink continued: “As anyone who’s seen our crowdfunding pitch will know, the potential for growth in sales of alcohol-free beer is exponential.”