MA500 October to focus on maximising winter trade

By Nikkie Thatcher

- Last updated on GMT

Cold weather: winter trading will be the focus of the next virtual MA500 event
Cold weather: winter trading will be the focus of the next virtual MA500 event

Related tags MA500 Multi-site pub operators Molson coors Pubco + head office

The next virtual MA500 conference is set to take place on 1 October, highlighting the ways operators can make the most of winter trade safely.
  • Watch July's MA500 online conference on demand here

Following the success of the Government’s Eat Out to Help scheme in August, we will be hearing from leading voices in the trade about the benefits of offering customers discounts.

Taking learnings from lockdown, food takeaways were something that some operators used during the enforced closure period to adapt their business and continue to trade.

Business owners will share their top tips on how to offer takeaway food to customers near and far and how important it has been to their pub.

Meanwhile, a stellar panel of operators and trade experts will be discussing the latest consumer insight for drinks in the on-trade before focusing on predictions for winter trade.

Different markets

The operators will also reveal how they are approaching the challenge of maintaining a safe environment while delivering an experience consumers want, along with achieving revenue for a sustainable business.

We will also see how the market may differ from local village pubs who are arguably benefiting from more of the public working from home, to city centre operators that have seen footfall drop significantly.

Looking ahead to the colder weather and the festive period, businesses that have transformed outdoor space to make the most of it for winter trading will outline the best ways to do this.

Festive plan

We will also hear about how operators are preparing for the C word – Christmas. From menu planning to creating safe spaces for festive bookings.

MA500 is supported by headline sponsor Molson Coors and associate sponsors Davey Co, Pernod Ricard, Poppleston Allen, UCC Coffee, UKHospitality and Wireless Social.

To register your attendance or for more information, contact

Related topics MA Leaders Club

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