'Pubs matter' is message of new campaign

By Emily Hawkins contact

- Last updated on GMT

Pubs matter: a new campaign is calling for operators and customers to share their pub stories on social media
Pubs matter: a new campaign is calling for operators and customers to share their pub stories on social media

Related tags: England, Wales, Scotland

Pubgoers have been urged to share why their local is close to their heart on social media in a bid to highlight the plight of the sector.

A coalition of trade groups – including the British Institute of Innkeeping (BII), the Campaign for Real Ale (CAMRA) and the British Beer and Pub Association (BBPA) – have rallied together to raise awareness of pubs’ worth to MPs and the public.

Both operators and punters are encouraged to share why #PubsMatter​ to them on social media and contact their MP about further support for the sector. Resources to contact MPs can be found on the campaign’s website.

A spokesperson for the campaign said: “There has never been a more important time to send a clear message to politicians and the media that pubs matter.   

“Despite the fact that many publicans have spent thousands ensuring their pubs are Covid-secure, hundreds are still unable to reopen under the current guidelines. This is not only hurting local businesses, but also the wellbeing of the people using them. Pubs need fair treatment and better financial support to get through the festive period.”

Public support

Data from global intelligence platform Streetbees found that 71% of the British public feel that pubs, bars and restaurants have been more harshly treated than other areas of the economy during the ongoing pandemic.

Just 14% disagreed with the statement while 14% were not sure of their opinion.

The survey found just 3% of Brits have been to a pub under new tier system and decided they won’t be going back and that 28% haven’t and don’t plan to visit their local this Christmas, a quarter (23%) of respondents have been and plan to go again, while a further 25% haven’t but plan to. 

It comes as trade associations have been calling on the Government to ease trading restrictions on pubs, with the new system leaving 20,813 pubs in tier two and 16,010 in tier three.

The Morning Advertiser's​ map shows where pubs face the toughest rules in England under the tier system​, which will be reviewed on Wednesday 16 December.

Related topics: Marketing

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