However, this is more than 1m pints fewer that if all restrictions had been lifted on Monday 21 June, as per the Government’s proposed roadmap, according to the British Beer & Pub Association (BBPA).
This results in a loss of revenue to pubs in England of more than £5m during the game alone due to measures such as no standing, one metre-plus social distancing and the rule of six, the industry organisation said. It hopes 8m pints will be sold tomorrow, with 5.25m of those being served during the match itself.
The BBPA is calling on the Government to ensure no further delays to the roadmap, which at present means social restrictions should be lifted on Monday 19 July.
BBPA chief executive Emma McClarkin said: “No matter the occasion, England v Germany is always a big match. We hope England fans will buy more than 5m pints when watching the Three Lions take on Germany in this nail-biting knockout fixture.
“While that is a very welcome boost to our trade, it is over 1m fewer pints sold than if all the restrictions on pubs had been lifted on 21 June as per the original roadmap."
No better place to watch live sport
She added: “We know many pubs haven’t experienced the boost to their trade which they’d hoped for from the Euros. No standing and limits on group sizes, as well as social distancing, are severely reducing the number of people who can enjoy the Euros at the pub.
“With that said, there is still no better place to watch live sport on the telly than at the pub. I implore Three Lions fans to support England and the pub by cheering on the Three Lions at their local!
“To secure our pubs for future tournaments and national occasions like the Euros, there can be no further delays to the lifting of restrictions. On Monday 19 July all restrictions on pubs must be lifted. We are counting down the days to freedom for our pubs.”