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Make limited-edition labelling Kopparberg a key brand at your pub
Last summer, Kopparberg Mixed Fruit Tropical launched across the country and became the most successful cider launch of 20213, off the back of being the brand’s first ever limited edition. The disruptive design drove excitement and consumer appraisal in a category that craves new and exciting. This summer, we’re building on this success by introducing three new Limited Edition designs across our most famous flavours for summer 2022:
- Kopparberg Pear – Our first ever product and #1 pear cider in the market3
- Kopparberg Mixed Fruit – Our first UK product and the cider product with more drinkers than any other cider brand1
- Kopparberg Strawberry & Lime – Our most popular product and the number one 500ml fruit cider in the off3 and on-trade2.
Kopparberg didn’t just dream up its new Limited Edition labels – they're the product of working with some of the UK’s leading independent creative talent and in return giving them a head start to what we expect will be a long and successful career.
In partnership with digital media and design university Ravensbourne, Kopparberg invited students to rebrand its three leading flavours for the very first time. The task was to create Limited Edition label designs that brought the world of Kopparberg to life – A world that is bold, vibrant and striking, but also heroes the fruit flavour Kopparberg is famous for.
The competition encouraged entrants to express themselves freely through design, showing Kopparberg’s commitment to championing the next generation of creativity. Not only will the winning design be on show in supermarkets, beer gardens and homes across the country, the winner, Ben, received a year’s tuition paid in full and an internship at the brands creative agency.
Kopparberg boasts more drinkers1 than any other cider brand and these drinkers spend more in venue and are more willing to trade up than those of any other cider brand4, meaning stocking the range can drive incremental sales through your tills and keep customer coming back throughout the summer months. As these limited edition designs hit the market from 7 April, expect customer demand for the brand to increase as we bring additional excitement and engagement to the fruit cider category.
Sources: 1. Kantar, Total Market, Fruit Cider, Buyers, 52wk/e 05.09.21. 2. CGA On Premise Data, Packaged Cider, MAT to 01/01/2022., 3. IRI, Ext MarketPlace, Value Sales, 52wks to 20/02/22., 4. Kantar Worldpanel, Alcovision, Total On Trade, Share of Occasions (%)), 24m/e 30/09/21
