As well as a new advert for TV and on-demand viewing set to be shown on ITV, Channel 4, and Sky from April to August this year, the new ad will also be shown in cinemas before films such as Top Gun: Maverick, Morbius, the Northman and the Batman.
Alongside the TV and cinema advert, the campaign will be supported by billboards, digital, social, instore activations, and sampling across the UK with Thatcher’s heading to more than 25 events this summer, including Camp Bestivsal, Goldcoast and Barcode Festival, where it will be sampling its Blood Orange cider alongside others in its range.
Thatchers fourth generation cider maker Martin Thatcher said: “We’re hugely excited about this new campaign for Thatchers Blood Orange, which is our biggest cider launch yet.
“The campaign will drive awareness amongst new drinkers as well as flavour connoisseurs, turning up the impact and supporting retailers and operators across the UK.”
The Blood Orange serve from Thatcher’s, which will be available in 500ml bottles and 440ml cans and is one of three new flavours for the on trade, has been crafted with naturally sweet dessert apples, (Braeburn, Fuji and Gala) selected for their sweetness, aroma, and quality and bursting with natural blood orange flavour.
This comes as the cost of a pint of cider has risen by 12p to £4.03 as total volume sales reached 162m litres with an increase in value sales of 50.4% according to the Westons Cider Report 2022.