Heineken Brewing Good Cheer campaign celebrates togetherness

By Amelie Maurice-Jones

- Last updated on GMT

The Blacksmiths Arms operator Maria Dillon along with the LoveInspire founder and chief executive Monica Holton
The Blacksmiths Arms operator Maria Dillon along with the LoveInspire founder and chief executive Monica Holton

Related tags Heineken mental health Social responsibility Health and safety Brewing

Heineken’s Brewing Good Cheer campaign is subsidising get togethers for good causes, after research revealed 30% of people lacked confidence to go out, despite eight out of 10 people claiming socialising important to their wellbeing.

The Brewing Good Cheer campaign will subsidies meetings at 140 of its Just Add Talent managed operator pubs across the country to encourage people to go out, and also celebrate the 74% of people who were back to enjoying nights out. 

Heineken UK corporate affairs director James Crampton said: “Pubs have a vital role to play in helping communities to stay connected. They are the hubs of local life and provide safe, welcoming environments for people to come together.” 

Supporting mental health

Crampton believed social interaction to be “vital” to mental health, and said that while many pubs were experiencing increased trade off the back of a pent-up demand after a relaxation of restrictions, it was important not to forget the 30% who still felt apprehensive about socialising. 

He added: “We hope this campaign will encourage everyone to get out more including those less confident and to join in the upcoming Platinum Jubilee celebrations. It’s a historic once-in-a-lifetime occasion and a great opportunity for people to meet up and make lasting memories.” 

Spreading happiness 

As part of the Brewing Good Cheer campaign, owner of the Blacksmiths Arms in Branston, Lincolnshire Maria Dillon hosted a family party to add to free activities run by the LoveInspire Foundation, a charity that aims to eradicate poverty in the area. 

Dillon said: “I saw first-hand how many people suffered feelings of isolation due to the pandemic over the last two years. The lockdowns and restrictions may be over, but a lot of people are still finding life difficult. The Blacksmiths Arms is a focal point of the community, and we want to do all we can to spread some happiness.” 

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