The new strategy, tasked with making sure the code works to rebalance the tied pub industry, sets out what the PCA has aimed to achieve in the short, medium, and long term and what success will look like.
On top of promoting stronger partnerships across the industry to better understand current issues, problem solve and raise awareness of how the code can support tied tenants, the PCA also pledged to continue to develop its approach as a professional regulator.
Furthermore, the PCA will work with its arbitration services partner, the Chartered Institute of Arbitrators, to deliver a quality arbitration service.
Pubs code adjudicator Fiona Dickie said: “I am pleased to introduce the PCA’s first ever strategy at a time of significant challenge for the industry.
“I am committed to achieving positive change for tied tenants and we are already seeing progress.
“We can achieve even more by collaborating with others and this will underpin the PCA’s work over the coming year.”
In developing this strategy, 35 in-depth interviews were conducted with sector stakeholders in April and May this year along with the findings of the PCA’s recent annual tied tenant survey and PCA staff workshops, were considered.
The annual survey, for which the data was released last month, saw 62% of 600 tied tenants praised were satisfied with their pub companies as part of a tri-annual survey conducted by Dickie.
Furthermore, an additional survey conducted by KAM Media on behalf of the British Beer & Pub Association (BBPA) found more than three quarters of respondents felt their relationship with their pub company had improved since 2016, while 76% stated their Business Development Managers (BDM) were fair in discussions.
Dickie added: “I would like to thank Glow Innovation for helping us undertake this valuable work, as well as everyone who has contributed their views. I now look forward to discussing the initiatives set out in our strategy.”