How much of your food sales comes from burgers?

By Rebecca Weller

- Last updated on GMT

Vote now: how much of your food sales comes from burgers? (Credit: Getty/Kobus Louw)
Vote now: how much of your food sales comes from burgers? (Credit: Getty/Kobus Louw)

Related tags Food Finance Menus

Last week saw burgers crowned the most popular new addition to pub menus in Lumina Intelligence’s latest Menu Tracker Tool, accounting for more than half (57%) of new dishes added to menus in Q4 of 2022, while chips/wedges/fries were crowned the most popular side dish.

Additionally, recent research from gourmet burger bun brand Americana, based on a study of 500 UK diners, recently revealed American-inspired burgers ​could provide an “easy opportunity” to boost bottom lines.


The data showed almost half (41%) of consumers would pay between £10 and £14.99 for a burger with an American twist while 24% would pay up to £19.99.

Mark of a good pub

Moreover, 84% of respondents stated they were eating a burger at least once a month when dining out with a further 76% claiming a quality gourmet burger was the “mark of a good pub”.  

This follows research from Lightspeed’s Global State of Hospitality Report​​ which recently showed 69% of firms had raised their menu prices​ in 2022 while 71% said menu pricing had become more difficult to manage.

Furthermore, BrewDog CEO James Watt last month​ warned if prices rose in line with energy bills, a pint of Punk IPA would cost £27.50 while the price of a burger and fries would soar to an eye-watering £48.75.

Value for money 

Americana brand marketing manager Samantha Winsor said: “In the current financial climate, we know customers are on the hunt for value for money and a treat for when they do spend.

“Our research shows an American-inspired gourmet burger topped with a premium bun will meet those needs.”

Winsor continued offering a gourmet burger provided an “easy opportunity” for operators to maximise burger sales.

She added: “It’s clear American burger influence is on the rise, with more than 85% of consumers claiming they would at least sometimes consider ordering an American-style burger.”

Related topics Menu Ideas

Related news

Show more