Lock In Podcast

Getting your cask offer right

By Ed Bedington

- Last updated on GMT

The Morning Advertiser Lock In Podcast episode 59

Related tags Cask Beer Cask ale Craft beer Brewery Brewing Public house Pub Cellar management

Cask beer is a key component of the pub operation, but are we getting it right? The Lock In team takes a look at where pubs are going wrong with cask and how you can up your game on a category that is key to a good operation.

The cask beer category is declining, so the Lock In team spoke to a range of experts to give listeners the tools to try and reverse that decline, including Brewhouse & Kitchen's Kris Gumbrell, Siba's Andy Slee, CAMRA's Tom Stainer, St Austell's Georgina Young, Sharp's Ed Hughes, Greene King's John Malone and top operator of the Wonton Arms, Matt Todd.

From ranging to cellar management, the podcast discusses some of the challenges and common mistakes operators make when it comes to cask, and how we can broaden the appeal to a wider audience.

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Music by www.audionautix.com

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