The Lock In Podcast

Black gold: Why is Guinness so popular?

By Ed Bedington

- Last updated on GMT

The Morning Advertiser Lock In Podcast episode 61

Related tags Guinness Stout Arthur guinness Beer Diageo Brewery Brewdog

Guinness is an iconic brand that has stood the test of time and continues to forge a path others can only dream of. The Lock In team takes a closer look and asks: Why is Guinness the only show in town?*

To help the team, we tapped into expertise from Diageo itself, Anna MacDonald, category marketing director, Steve Gilsenan, head of Guinness quality. To get some independent views, we spoke to top licensee Oisin Rogers, leading beer writer Pete Brown, and Guinness blogger and influencer, the Guinness Guru himself Daragh Curran.

With it usual flair for bad jokes and inappropriate comments, the team discuss the history of Guinness, how operators can ensure they get it right, innovation, why no other stout seems able to touch it, and why so many operators and punters love it. 

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*other stouts are available...!

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