Storm Babet sees drinks sales fall after eight weeks of growth

By Rebecca Weller

- Last updated on GMT

Hoping for a boost: Storm Babet sees drinks sales fall 0.2% in seven days to Saturday 21 October  (Credit: Getty/ArtMarie)
Hoping for a boost: Storm Babet sees drinks sales fall 0.2% in seven days to Saturday 21 October (Credit: Getty/ArtMarie)

Related tags Finance Cga Drinks

Year-on-year drinks sales by value fell for the first time in eight weeks during the week to Saturday 21 October.

The latest Daily Drinks Tracker from CGA by NIQ revealed average sales in managed venues​ decreased by 0.2% overall during this period, attributed in part to Storm Babet​ reducing pub and bar visits.

Midweek sales were hit particularly hard, with declines of 10% on Wednesday 18 October, picking up slightly by the end of week with a 6% drop on Friday 20 October.

Weaker performance 

England’s Rugby World Cup matchdays boosted trade, with drinks sales up 5% on both Sunday 15 and Saturday 21 October, when England beat Fiji and lost to South Africa respectively. 

CGA by NIQ’s managing director UK and Ireland Jonathan Jones said: “It’s been a generally good September and October for pubs and bars, but Storm Babet sank midweek trading in some regions last week."

Category wise, the rugby made it another good week for the LAD division, with beer sales​ up 4% compared with the same week last year, marking the eleventh week of growth for the category, while cider saw a year-on-year increase of 4%.

Wine and soft drinks showed a weaker performance across the seven days, with drops of 0.2% and 4% respectively, while spirits saw the biggest decline in sales, as has been the case for most of 2023, falling by 9%.

Hoping for a boost 

As detailed in the previous tracker​, managed venues benefited from a 3% increase in the seven days to Saturday 14 October, which followed growth of 4% and 8% the preceding two weeks​.

In addition, analysis of CGA data by The Morning Advertiser​ recently revealed drinks sales were up 3.8% overall during the last six months.

However, inflation, rail strikes and soaring costs have made real-terms growth “hard won”, according to Jones.

Jones added: “Operators and suppliers will now be hoping for a boost from Halloween occasions before the countdown to Christmas begins, and there is all to play for over the last two months of the year.”


Related topics Rebuilding the Pub Sector

Related news

Show more