Drinks sales see strongest week since September

By Rebecca Weller

- Last updated on GMT

Strong week: Halloween, bonfire night and sporting events help boost on-trade drinks sales (Credit: Getty/Peter Cade)
Strong week: Halloween, bonfire night and sporting events help boost on-trade drinks sales (Credit: Getty/Peter Cade)

Related tags Drinks Cga Finance

Weekly drinks sales saw their best performance since September across the seven days to Saturday 4 November, data from CGA has revealed.

The Daily Drinks Tracker from CGA​ by NIQ showed average drinks sales by value in managed venues were 7% ahead of the same period in 2022, attributed in part to Halloween, bonfire night and big sporting events.

In addition, the figures marked the strongest weekly performance since September and followed a flat second half of October, when poor weather hit footfall in pubs and bars, CGA said.

CGA by NIQ​ UK and Ireland managing director Jonathan Jones said: “After a damp October it’s great to see drinks sales growth beat the current rate of CPI as we start November.”

Strong week 

Sales were in year-on-year growth on four of the seven days, peaking at 15% on Sunday (29 October), when early Halloween visits, the Manchester football derby and Tyson Fury’s boxing match all brought people out.

Growth hit 11% on Halloween night itself (Tuesday 31 October), followed by 17% on Wednesday (1 November).

The week also ended on a high, thanks to bonfire celebrations, decent weather and more big football matches luring people to pubs and bars, triggering a 10% uplift on Saturday (4 November). 

All drinks categories were in year-on-year growth, with cider (up 10%), beer (up 9%), soft drinks (up 10%) and wine ​(up 6%) all enjoying a strong week.

Positive sign

Sales in the spirits category​, which have lagged last year throughout most of 2023, achieved 2% growth, thanks to Halloween celebrations. 

Jones added: “It’s a positive sign for the crucial run-up to Christmas, and with a potential deal to end rail strikes being voted on at the end of November, we can be cautiously optimistic about festive footfall and sales.

“While consumer spending remains under pressure​, the last week has shown that people are still very keen to get out to pubs, bars and restaurants for big communal occasions.” 


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