Pub that banned children says business is as good as ever

By Emily Sutherland contact

- Last updated on GMT

No under fives are allowed in at the Waterfront
No under fives are allowed in at the Waterfront

Related tags: Lunch, Staffordshire, Facebook

An East Staffordshire pub says trade is as good as ever despite taking the controversial decision to ban children under the age of five.

The Waterfront in Burton-on-Trent made the ‘difficult’ decision after having repeated issues with parents who refused to move high chairs, prams and pushchairs which were blocking fire exits and for being aggressive towards staff. Children over 14 will be allowed in to eat after 7pm if they are accompanied by an adult.

Manager Megan Morrish said: “The beauty of being independent is that we can easily adapt our offer to suit our customers. It’s really important to us that we listen to what people say and then use that information to help shape what we offer in the future.

“I’m aware that some people were not happy when we introduced our no under fives policy, but the move was applauded and welcomed  by others, including couples with young children. This summer the restaurant has been busy with steady business throughout the day and Sunday lunchtime has remained really popular. I think that people are appreciating our ‘good food, good service, good value’ approach, the pleasant atmosphere and interesting location.”

The move has drawn a mixed reaction from locals and uproar on social media, including a Facebook group calling on people to boycott the pub.

On Facebook, Lydia Worthington said: “I don’t think anyone is griping about not letting children under five in after 7pm - I would never take a child into a pub after then anyway. The issue is that if you want to go there as a family for lunch you can’t. Personally I think it’s cliquey behaviour at best.”

However, Tim Birkin said: “I agree with the Waterfront’s new policy. Young children should not be in a pub after seven. I don’t enjoy having a meal out listening to other people’s screaming kids.”

Would you ban children from your pub? Email Rzvyl.fhgureynaq@jeoz.pbz​ and let us know. 

Related topics: Health & safety, Marketing

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