Technology

TripAdvisor launches free analytics dashboard

By James Evison contact

- Last updated on GMT

TripAdvisor launches free analytics dashboard

Related tags: Competition, Business intelligence

The Review Performance report offers new data to help registered businesses on TripAdvisor.

Customer review site TripAdvisor has announced the launch of the review performance report – an enhanced online analytics dashboard available for free to all registered businesses on the site.

The website designed the tool based on user feedback - offering a dashboard for businesses to analyse trend data regarding their reviews, ranking and even competitors over time. Previously competitor analytics were only available to the restaurant sector 

The trend data and competitor analysis allows business owners to see how travellers are engaging with their listing on TripAdvisor and to identify actionable insights on operations and performance.

For the first time, restaurant and attraction businesses will also be able to track their performance against their competitors on TripAdvisor, analytics previously only available to accommodation providers. Through the Review Performance report, all businesses registered on TripAdvisor are now able to easily monitor competitor performance in weekly, monthly and quarterly displays.

“According to the recent research conducted by Atmosphere Research Group[i]​ in partnership with TripAdvisor, highly engaged businesses[ii]​ get more visibility, have higher popularity rankings and receive more booking enquiries through TripAdvisor.  In fact, highly engaged hotels receive almost four times more page views and are on average 63% higher in popularity ranking than non-engaged hotels,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.

“The Review Performance report has been designed to make it is easier for businesses to engage with their TripAdvisor listing and their guest feedback,” continued Shah. “What makes this new dashboard so valuable for registered business owners is that it automatically aggregates performance trends and presents them in an easy-to-digest display, placing valuable learnings at their fingertips to help them drive engagement and optimise their presence on TripAdvisor.”

Review Performance report features:

  • Free and available to all registered businesses in all languages across all points of sale
  • Data is viewable in weekly, monthly or quarterly displays
  • Owners can build and modify up to 10 competitor sets
  • Ability to compare reviews and rankings with their competitors over time
  • Consolidated performance information in one easy-to-use dashboard

Registered business owners can access the report through the management centre - the hub page for businesses on TripAdvisor.

Hospitality businesses can register for free to have access to the report, among other tools. 

For more information: visit TripAdvisor Insights​.

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