The systems provided by both companies are used by more than 100 shared hospitality customers.
The merger will see on-trade companies benefit through being able to drive visits and generate pre-visit revenue. The acquisition will further integrate the products both companies offer, giving operators new ways to grow profits and provide consumers a smoother, more connected customer journey.
Dan Brookman is staying on as CEO of Airship working out of its existing Sheffield office with the current team to drive the business forward to achieve further penetration in the hospitality industry.
Zonal CEO Stuart McLean said: “Over the past three years, Zonal and Airship have enjoyed a very successful partnership and we are all very excited to welcome Dan and the team to the Zonal family.
“This move will further integrate our products and represents a huge opportunity for our customers, who will benefit from the data-driven, business-building and revenue-driving benefits that this integration will bring.”
McLean continued: “Teams across both businesses will be working hard to bring the benefits of this new partnership to customers old and new and we are all looking forward to building the business together.”
Airship CEO Dan Brookman added: “This is a fantastic opportunity for the next stage of our growth. This new partnership with Zonal gives us a springboard in the UK and US and I’m really excited to see what we can achieve together.
“Between our products and our collective integrations, we have some great tech and are committed to put our customers’ customer at the centre of that. We want to really push technology to help operators drive revenue growth. The flow of customer data is richer than ever, and the possibilities for personalisation, automation and revenue recognition will revolutionise hospitality marketing.”