drinks list 2023

Who says cask is in decline?

By The Morning Advertiser

- Last updated on GMT

Cask ale fights back: It’s all Doom… and that’s not a bad thing (credit: Getty/Peter Cade)
Cask ale fights back: It’s all Doom… and that’s not a bad thing (credit: Getty/Peter Cade)

Related tags Beer Cask ale Branding + marketing

The much-maligned category of cask ale is thriving when comparing this year’s on-trade sales figures to last year’s.

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Greene King 

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At Greene King, we have been passionate about fresh, quality cask beer for over two centuries and we don’t plan on stopping now. We continue to challenge ourselves to evolve and deliver a hand-crafted ale, served best fresh from the bar.

With some of the nation’s favourite cask beers in our portfolio, we continue to offer a wide range of cask ales and champion the unique and traditional beer with a calendar of limited-edition ales, bringing new tastes, flavours and styles of beer into the sector. 

As part of our permanent cask ale range, we have the brewery’s flagship ale Greene King IPA. First brewed in Bury St Edmunds over 90 years ago, this is an easy drinking, sessionable ale with a hoppy taste and aroma, making it the perfect refreshment to enjoy while watching sport.

Old Speckled Hen, a unique and deliciously smooth refreshing ale, is the choice for the more curious drinker. For a savouring pint, Abbot Ale is a traditional cask ale using a brewing process that has hardly changed over hundreds of years and is the ideal choice of ale to relax with.

Visit www.greeneking.co.uk​ to find out more about our beers.

The return of cask to pubs this year has been longed for because the beverage cannot be replicated at home therefore making it a precious commodity.

Once again Doom Bar from Sharp’s has retained the top spot in the league table and increased its volume sales from 83,682 hectolitres (HL) to 163,281 9lcs over the year – a boost of 95.1% - while its value sales have increased by 98.7% from £50.9m to £101.1m.

The most impressive brand in terms of percentage boosts in both volume and value came from Timothy Taylor’s landlord. The Yorkshire tipple climbed from 36,733HL to 103,599HL – a huge increase of 182% and its value sales went up 186.7% to reach £74.4m from £25.9m last year. The performance led it to climb one position in the table too.

Greene King IPA dropped one spot but still delivered 91,884HL of volume sales coupled with £60m in value sales.

Mid-table brands hold strong

Fuller’s London Pride and Greene King Abbot Ale held firm in fourth and fifth spots, delivering more than a 100% increase in volume and value sales.

St Austell tribute Ale enjoyed a 114.4% lift in its volume sales from 18,979HL to 40,698HL while in monetary terms it saw a leap of 121.1% from £13.1m to £28.9m. It also rose a place from last year’s position in the table.

Places seven and eight were taken by Wainwright and Marston’s Pedigree, which both enjoyed more than 100% boosts to their volume and value sales.

Butcombe Original took ninth place as it clocked up volume sales of 22,351HL and £14.2m in value.

Completing the table was Young's London Original, which enjoyed a rise of 82.1% and 83.5% in volume and value sales respectively.

• All data provided by CGA for the 12 months to 8 October 2022

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