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Get ahead of summer drinks trends with Monin’s free webinar

By Monin

- Last updated on GMT

Monin to host free webinar on summer drinks trends

Related tags Spirits Low to no Cocktails Soft drinks

MONIN, the global beverage flavour experts, will be hosting a brand-new Summer Drinks Trends Webinar on Thursday 30 March from 1-2pm.

Bringing their Summer Trends Report to life, the webinar will uncover a deep dive into upcoming drinks trends for the summer ahead to help baristas, bartenders, and wholesalers maximise their profit potential by creating insight-led drinks menus.

MONIN​ has worked with a number of insights partners including CGA and Allegra, combined with their own national in-market reviews across various channels to reveal past summer drink trends, as well as important predictions for summer 2023.

Join us to find out the upcoming coffee, cocktail and mocktail trends to help you curate a delicious and inspiring drinks menu for your customers.

A challenging year for the industry

The hospitality sector has had a turbulent few years, and the current cost of living crisis is giving bars and coffee shops fresh challenges as consumers tighten their purse strings and reduce their out-of-home spending. 92% of adults reported their cost of living has increased vs last year, with 73% agreeing they are worried about it1​. Right now, it’s more important than ever that baristas, bartenders, and wholesalers stay ahead of the game and are as informed as possible to help their businesses not only survive, but thrive.

Using resources, like MONIN’s Summer Trends Report and upcoming webinar, can help them do just that.

Lifting the lid on the pub, bar and coffee shop sector

With the UK being Europe’s 5th​ largest coffee consumer, it’s unsurprising that 25.6 million cups are served in shops every day. According to MONIN’s Summer Trends report, the UK coffee shop market is set to exceed £5.8m by 2026¹. I We also know that the milky latte is 69% of consumers' favourites, a medium roast is the nation’s go-to selection and caramel syrup is the top ingredient to customise their hot beverage1​.

Collage Maker-02-Mar-2023-10-06-AM-3977

Things aren’t looking quite so optimistic for the pub and bar sector though, according to MONIN’s new report. Minimal growth of 0.3% is expected by the end of the year, and it is struggling to recover post-pandemic. The bar was once the heartland of cocktails, and even though it’s still the drink of choice for 52% of bargoers, hotels are becoming a popular venue too, with 19% of visitors drinking them during their stay1​. The cocktail market has been at the forefront of the recovery and has seen sales and stocking levels grow significantly with wet-led and food-led pubs developing into key outlets for cocktails².

MONIN will offer practical advice and reveal how these insights and trends can drive sales, increase profit, and support business growth for baristas, bartenders, and wholesalers alike in their Summer Trends webinar.

Hot trends from 2022

Looking back at 2022, it was all about ‘the look’ for the pub and bar sector. With social media as prevalent and influential as ever, consumers were looking for that ‘wow factor’ when they ordered a drink – not just in taste, but in appearance too.

With the pandemic in the rear-view mirror, many outlets continued to be smart with the equipment that was purchased when they had to change their offering to just takeaway beverages. Tap dispense systems and slushy machines were used to create innovative, in-house drinks that encouraged new customers to come through the door. And when it came to the drinks consumers were looking for, 61% said they would choose no/low alcohol drinks when out with friends1​.

Looking at the coffee shop sector in 2022, tropical flavours dominated the high street, with consumers embracing exotic flavours such as watermelon, mango, and pineapple in their drinks. As the weather grew warmer, iced coffee unsurprisingly grew in popularity, but with consumers looking for innovative flavours for their cold drinks; pistachio and candy floss were also big hits. As we then headed into the colder months, pumpkin spice was king, and outlets introduced the popular autumnal flavour as early as August last year.

Join us to find out more about the future

MONIN will reveal the top 6 trends for summer 2023 in the coffee and cocktail sectors in their Summer Trends webinar, alongside examples of how venues can successfully incorporate them.

The webinar will start at 1pm on Thursday 30th​ March and will be followed by a live Q&A. Those who can’t make the broadcast will be able to watch it back on-demand.

So, if you want to elevate your summer drinks offering and get ahead of the trends, this webinar is not to be missed. Find out more and sign up HERE​ today.

[1]​ MONIN Summer Trends report 2023

[2]​ CGA Q1 2022 vs Q1 2021

Related topics Spirits & Cocktails

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