The Cask Project

Bring in the customers with Cask Ale Week

By Gary Lloyd

- Last updated on GMT

What are you doing for Cask Ale Week?

Related tags Cask ale Camra Pubco + head office Cellar management

It’s the time of year when licensees across the land need to be pushing their hand-pulled beers as Cask Ale Week begins on Thursday 21 September and runs until Sunday 1 October.

The Campaign for Real Ale (CAMRA) has hailed cask as the freshest type of beer any pub or bar can put on sale.

CAMRA national chairman Nik Antona said: “Cask Ale Week is a great opportunity for pubs and brewers to promote their cask ale ranges.

“It is important this style of drink is in the forefront of the public’s mind when they frequent their local as it’s the freshest and potentially most locally sourced beverage behind the bar. 

“Brewers can organise events which promote their cask products such as tap takeovers or meet-the-brewer nights at local pubs and using the social media hashtag #CaskAleWeek.

“Hosting a Cask Ale Week event is a win-win for both publicans and brewers because it can both advertise and highlight a brewer’s portfolio while driving much-needed custom to a pub or venue.

“CAMRA hopes everyone can visit their local pub, social club or taproom to enjoy a pint throughout Cask Ale Week and continue to support these much-loved establishments so they can survive and thrive for generations to come.”

Here is what some of the UK's brewers and pubcos are doing to celebrate our national drink.

  • If you have any events or advice you think could help other licensees showcase their cask ale offer, email the details to tnel.yyblq@jeoz.pbz​ with hi-res landscape images.

Related topics The Cask Project

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