Last year, the brewer and pub operator raised £24,000 for Macmillan Cancer Support and the return of the seasonal 4.2% ABV beer hopes to achieve similar figures with 5p (plus VAT) from every sold going to the charity again.
The money raised from what Greene King said is “the number one Christmas ale in the on-trade for the past nine years” will help the charity provide vital care and support for people living with cancer.
The seasonal beer is said to be filled with fruity esters and a malted toffee taste, as well as a crisp bitter finish.
Rocking Rudolph is available for all pubs to stock, including free-trade pubs and leased & tenanted sites.
Pubs that stock Rocking Rudolph will also be able to receive bespoke decorations this year and also highlight the support for Macmillan through the sales of the beer. With jumper-shaped drip mats, bar bunting and helpful opening time posters, Rocking Rudolph is going big on Christmas this year, according to the brewer.
For November and December, Fireside, the 4.5% ABV ruby winter ale will also be available for pubs to stock, as part of the Greene King Fresh Cask Releases calendar. Greene King said it has “a mellow fruity finish, and grapefruit and lemon citrus characters” and added “this ale is a delicious addition to the bar this season”.
For December only, Abbot Reserve will be available to order from the seasonal calendar as a limited-edition beer on the bar. The 6.5% ABV premium ale is “bursting with fruit cake and toffee flavours and is a great hit with beer lovers”.
Greene King Brewery head brewer Jack Palmer said: “Rocking Rudolph is a firm favourite every year and it’s great to be able to use our beer to also raise awareness and funds for such an important cause with Macmillan Cancer Support.
“Last year we gave over £24,000 from the sales of Rocking Rudolph to our charity partner and we’re aiming to raise even more this year.
“It’s also exciting to see the return of our other two seasonal ales that are perfectly suited for the winter season. If you are looking for the ideal ale selection for your bar, with festive bespoke point of sale to really drive the essence of Christmas, look no further.”
Since partnering in 2012, the UK’s leading pub company and brewer has raised more than £16m for Macmillan as the charity’s top employee fundraising corporate partner.