Drinks

Planning ahead: operators need to differentiate their offer

Drinks planning: flavours of the months

By Michelle Perrett

January is traditionally not the easiest month in which to attract punters to the pub, but licensees should view it as an opportunity by finding the right drinks to sell – and the same goes for many other events throughout the upcoming 12 months.

Focus: Asahi MD Tim Clay will push premium beers

New Asahi UK MD sets out premium lager growth plans

By Nicholas Robinson

The super-premium beer market will continue to grow in the UK as consumers’ willingness to spend more on “beer worth paying for” kicks up a level, according to Asahi UK’s new managing director Tim Clay.

Changing face: the redesign focuses on Fentimans heritage

Fentimans unveils £1.2m new look

By Nikkie Sutton

Soft drinks supplier Fentimans has overhauled its image with a £1.2m rebrand, the biggest in its history.