Drinks

Over achievers: BrewDog has raised £13m more than its original target for the fifth round of Equity for Punks

BrewDog smashes £10m crowdfunding target

By Nikkie Sutton

Scottish brewer and operator BrewDog has raised £13m more than its crowdfunding target as its latest drive draws to a close on 15 October.

Can rum topple gin? James Lawrence from English Spirit prsented a potted history on the growth of English rum

Spirits Summit

Can rum compete with gin?

By Stuart Stone

James Lawrence from small batch distillers English Spirit gave The Morning Advertiser’s Spirit Summit the lowdown on the rise of English rum and his thoughts on how rum can compete with gin.

Peak pink? According to David T Smith, the pink gin craze is here to stay

Spirits Summit

The thing about pink gin

By Stuart Stone

Independent spirits writer, consultant and gin specialist David T Smith discusses where pink gin came from, where it is now, and where it's going, at the Spirits Summit (2 October) today.

Taste success: coming up with alternative serves for whisky can help pubs sell more of the spirit, according to experts

Spirits Summit

Whisky drinkers’ image needs to change to help drive category

By Nikkie Sutton

The old-school traditional image of a whisky drinker being an older gentleman with a pipe, sipping on the spirit next to a fire must drastically change in order to boost whisky sales, according to two spirits companies.

Changing experiences: Tom Mallett from Kantar World Panel discussed the evolution of on-trade and off-trade alcohol consumption

Spirits Summit

How are visits to the on-trade changing?

By Stuart Stone

Kantar World Panel consumer insight director Tom Mallett discussed ways in which the on-trade can compete with the £13.29bn off-trade at The Morning Advertiser’s Spirit Summit at The Yard in Shoreditch, London.

On the up: Jonny Jones from CGA highlighted the spirits categories that are showing growth

Spirits Summit

Gin is showing no signs of slowing

By Nikkie Sutton

The spirit on everyone’s lips at the moment, gin will continue its growth in the on-trade, according to data experts.

What is it? experts try to define craft

Can we define craft?

By Nicholas Robinson

The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.

Beer in abundance: Great American Beer Festival (image: ©Brewers Association)

Comment

6 hot American craft beer trends

By Lotte Peplow

The US is a hive of craft beer activity, with a market that has significantly more going on than the UK’s. In this special feature, Britain-based beer sommelier, writer and judge Lotte Peplow reports on the latest trends from the Great American Beer Festival...

Super cool: Doom Bar goes for extra chilled appeal

Sharp’s trials Doom Bar Extra Chilled

By Nicholas Robinson

Molson Coors-owned Sharp’s Brewery is trialling its iconic Doom Bar brew as an extra-chilled variant because the brewer claims more consumers prefer cooler pints.