Drinks

How to improve your range of soft drinks and sell more

Soft drinks feature

FEATURE: Go hard on capturing soft drinks sales

By Phil Mellows

It’s an old conundrum for the publican. You’d like to sell more soft drinks. You’d like to stock a bigger range. You’d like to offer your non-drinking customers something a little more interesting. In an ideal world. But as you may have noticed lately,...

How can cask beer retain its relevance?

The cask project

How can cask beer retain its relevance?

By Nikkie Thatcher

A number of beer experts discussed how cask can remain relevant The Morning Advertiser’s MA Leaders Club in Manchester earlier this week (Tuesday 10 May).

Huge investment: the Aspall Cyder House upgrade has increased manufacturing capacity by almost 60%

Molson Coors ploughs £16m into Aspall Cyder

By Gary Lloyd

Molson Coors has invested £16m into Aspall Cyder through a three-year renovation project to the cider-making facility in Suffolk and a first-ever TV advert campaign.

Low and no alcohol feature from beer to cider to spirits to wine

Low to no drinks feature

FEATURE: Why low and no alcohol is not a compromise

By Michelle Perrett

The summer is coming with outside drinking and eating set to drive customers into the pub. And while many will reach for their usual tipple in the summer months some people for whatever reason will be looking at not drinking or reducing their alcohol...

Free PDF on how to improve your pub's cider offer

FREE PDF download

Boost your cider offer with this free PDF

By Gary Lloyd

Summer is on its way and what could be better than have a packed pub and, in particular, a packed beer garden to boost your bottom line?

New products: this weeks round up features products from Sandford's, La Chouffe, Belvoir, Howler Head and Portobello Road Distillery

NEW PRODUCTS ROUND-UP

Sandford's announces Jubilee cider & La Chouffe turns 40

By Rebecca Weller

Sandford Orchards release a new serve for the upcoming Jubilee as well as new products from Belvoir, La Chouffe, Howler Head and Portobello Road Distillery in this weeks round up.

New research: premium softs and cocktails are expected to improve on-trade sales (credit: Getty/Dean Mitchell)

Premium softs to drive on-trade sales says Britvic

By Gary Lloyd

Soft drinks are set to drive on-trade sales during 2022 with customers more likely to upgrade to a premium choice than ever before, according to Britvic's latest Soft Drinks Review.

Asahi Legacy 2030 initiative: Asahi have aimed to have 20% of its portfolio made up by no-alcoholic beer by 2030

Asahi aims to make 20% of its beer alcohol-free by 2030

By Rebecca Weller

Asahi Europe & International (AEI) has announced its desire to demonstrate inclusiveness for alcohol-free lifestyles by aiming for 20% of its portfolio to be made up by alcohol-free products by 2030 as part of the Asahi Legacy 2030 initiative.

The Morning Advertiser Lock In podcast episode 42

The Lock In Podcast

Can pubs shake up the cocktail market?

By Ed Bedington

The Lock In team look to shake things up when it comes to cocktails, and take a look at how pubs and bars can up their game when it comes to tapping into the growing cocktail sector.

Dr Steve Housden talks about cask beer in quality and how to improve it

the cask project

Is it time to reform the tradition of cask beer?

By Dr Steve Housden, beer expert

I write as a lover of cask-conditioned ale and a veteran of some 40-odd years of brewing it, caring for it in pub cellars and, of course, drinking it.

Unconventional initiatives: BrewDog co-founder pledges to give £100m of shareholding to team members

BrewDog boss to give £100m of shareholding to employees

By Amelie Maurice-Jones

BrewDog chief executive and co-founder James Watt has pledged to give £100m of his personal stake in the company to team members, and BrewDog bars will now also share 50% of their profits with those who work in them.

Sales of rum in the on trade see 1.7% growth: UK rum market now third largest in the world (Credit: Getty/andresr)

UK rum market is now third largest in the world

By Rebecca Weller

The UK rum market saw gains of 1.7% in the on trade to January 2022 when compared with 2019 and has become the third largest rum market in the world, according to a recent report by the Campari Group UK.

New products round up: new beers from Black Sheep Brewery, Beers Without Beards, Signature Brew and Hackney Brewery

NEW PRODUCTS ROUND UP

New beers from Black Sheep and Hackney breweries

By Rebecca Weller

Included in this weeks new products round up are four new beers from Black Sheep Brewery, Beers Without Beards, Signature Brew and Hackney Brewery as well as new offerings from Atopia, Mouton Cadet, Buzzed and Amaro Santoni.

Frisco boss Cuthbertson on cask ale

the cask project

We need to stop the ‘Real Ale Assassins’

By James Cuthbertson, director Frisco Group and ex-MD of Dark Star Brewing

Let’s be honest, as an industry, when it comes to cask beer, we need to do much better.

Molson Coors supports hospitality category

Promotional content

Beer & beyond: Why Molson Coors is finding new ways to support its customers

By Martyn Cozens, UK on-trade director at Molson Coors

It’s been a testing couple of years for the hospitality sector and, as we emerge from the pandemic and face other economic challenges, there’s never been a more important time for pubs and their suppliers to support each other.

Figures released: Heineken announced its most recent trading update (image: Getty/LauriPatterson)

Heineken warns of further price hikes

By Nikkie Thatcher

Global brewer Heineken is considering increasing its prices as a result of inflationary pressures and “macro-economic uncertainty”.

The Blacksmiths Arms operator Maria Dillon along with the LoveInspire founder and chief executive Monica Holton

Heineken Brewing Good Cheer campaign celebrates togetherness

By Amelie Maurice-Jones

Heineken’s Brewing Good Cheer campaign is subsidising get togethers for good causes, after research revealed 30% of people lacked confidence to go out, despite eight out of 10 people claiming socialising important to their wellbeing.

Improve your offer: if you a new pub operator who wants to add cask ale to your range, we can help

The Cask report

Call for new cask ale operators

By Ed Bedington

With cask beer being a unique product for UK pub operators, it’s important to ensure pubs are maximising the opportunity and getting it right and The Morning Advertiser (MA) is now seeking new operators to the trade to help them lay solid foundations...

Cider specialists: The Ciderologist Gabe Cook (above right) has lots of advice as do Thatchers, Kopparberg and Westons, among others

The Cider Report

FEATURE: Facts, stats and advice to push your cider offer

By Gary Lloyd

The Chinese new year began a couple of months ago, ushering in the Year of the Tiger, but operators of hospitality businesses will be hoping 2022 will be the ‘Year of the Pub’ as sites return to full use across the UK.

A good week for gin enthusiasts: Bombay Sapphire, Whitley Neill and Edinburgh Gin all release new variants in this weeks new products round up

NEW PRODUCTS ROUND UP

Bombay Sapphire and Whitley Neill announce new gins

By Rebecca Weller

A good week for gin enthusiasts as this weeks round up features four new flavours from Bombay Sapphire, Whitley Neill and Edinburgh Gin while Northern Monk expands into the soft drinks category and other new products from Thatchers Cider, Hardys, Salford...

Thank Brew: Trade bodies back limited edition beers sold for the Jubilee (Getty/ GeorgePeters)

Limited edition beers brewed for Queen’s Platinum Jubilee weekend

By Amelie Maurice-Jones

Limited edition beers will be sold by UK pubs and bars in celebration of the Queen’s Platinum Jubilee in the Thank Brew initiative, backed by trade bodies as a “fantastic opportunity” to celebrate the sector and bring people together.

Important part of a ‘proper’ pub: the appreciation of cask ale remains

The cask project

Licensees must realise the trouble cask is in

By Pete Brown

It’s 15 years now since I wrote the first edition of the Cask Report – an initiative organised by cask brewers and industry bodies to reinvigorate attitudes around cask ale. Now, The Cask Project is a new initiative with the same goals.

What is craft: consumers consider things like independence and locally brewed to be important (Credit: Getty/LauriPatterson)

What defines craft beer?

By Rebecca Weller

According to Statista 1.24bn hectolitres (hl) of craft beer were sold in the UK on-trade in 2019, but just 36% of the 829 surveyed by the website had a ‘good’ understanding of what craft beer means with many consumers looking to better understand the...

Thatcher's Blood Orange Cider: the cider makers latest variant is to be launched alongside Thatcher's biggest campaign to date

Thatchers announces new Blood Orange cider

By Rebecca Weller

Thatchers Cider yesterday (Monday 11 April) unveiled its latest offering, Thatchers Blood Orange Cider (4% ABV), with the new product launch set to be supported by the company’s biggest multi-media campaign to date.

A week of ups and downs: average drinks sales hovered just below pre-pandemic sales in the week to 2 April (Credit: Getty/Henrik Sorensen)

Drinks sales down 2% in the week to 2 April

By Rebecca Weller

Average drinks sales by value in Britain’s managed pubs, bars and restaurants were 2% down in the seven days to Saturday 2 April when compared with the same week in 2019, the latest CGA Drinks Recovery Tracker has shown.

Sites pipeline: BrewDog’s James Watt has revealed the business will open dozens more venues this year

BrewDog to open 27 sites this year

By Gary Lloyd

James Watt, co-founder of craft brewer and bar operator BrewDog, has revealed the business is set to open 27 new sites during 2022.

Company stance: 'our feeling was we needed to absorb as much as we possibly could for the longer term', Joules MD Steve Nuttall says (image: Getty/Jonathan Knowles)

Joules holds beer prices

By Nikkie Thatcher

Shropshire-based operator and brewer Joules has made the decision to hold the prices on all its craft beers, including its Lager Green Monkey.

Falling numbers: CGA statistical analysis shows where cask ale is failing

The Cask Project

The decline of cask ale in numbers

By Gary Lloyd

The short shelf life of cask beer is a major factor in why the category has suffered a continued decline throughout recent years, according to statistics from data insights expert CGA.

Bottling the magic of the sea: Hendrick's new gin is inspired by the coastal walks and sound of the waves in Scotland

NEW PRODUCTS ROUND-UP

Hendrick's and Greenall's launch new gins

By Rebecca Weller

The drinks sector has been gearing up for summer this week with a new coastal-themed gin from Hendrick's and a new fruity offering from Greenall's launched alongside new products from Sheperd Neame, Galipette, Chandon, San Pellegrino, Coastal...

Cleaning up: volunteers helping to clean beaches in the south-west of England can claim a free pint of beer

Free pint on offer for beach cleaners

By Gary Lloyd

Sharp’s Brewery and Stonegate Group are offering members of the public a free pint to encourage more people to join beach clean ups across the south-west of England.

One unit cocktail advice from Britvic

Promotional content

How to make a ‘one unit’ cocktail

By Britvic

Last month, we asked our Sensational Drink users what they wanted to know about low and no options on drinks menus.

You bet: Jean-David Thumelaire has seen BBG’s ‘bets’ on the on-trade begin to pay off already

Big Interview

BBG vows to support the on-trade

By Gary Lloyd

Budweiser Brewing Group UK & Ireland’s Jean-David Thumelaire talks about the pandemic, the business’s Stella Please campaign and its latest innovations, among other things, with The Morning Advertiser associate features editor Gary Lloyd.

New products round up: Greene King, Beavertown, Young's, Peroni and Match Day Brewery announce new beers

NEW PRODUCTS ROUND-UP

Greene King, Beavertown & Peroni launch new beers

By Rebecca Weller

Large operator Greene King has launched 4 new products while Beavertown, Peroni, Kraken, Henry Westons, Bathtub Gin and Fever-Tree all expand their portfolios in this weeks new products round up.

Sacha Lord (pictured): cost of a pint could increase by as much as 20p in coming months

Sacha Lord forecasts up to 20p increase in cost of a pint

By Rebecca Weller


Night-Time Economy Adviser for Greater Manchester, Sacha Lord, has forecasted a 16 to 20p rise in the cost of an average pint over the next 3 months as inflation, increased VAT pressures, and surging gas prices hit hospitality operators.

Advice given: Molson Coors on-trade category controller Mark Bentley outlines the need for a good and varied drinks offer (image: Getty/GoodLifeStudio)

Opinion

Whatever changes, the perfect range will always be a balancing act

By Mark Bentley, on-trade controller at Molson Coors

Mark Bentley, on-trade category controller at Molson Coors, reflected on how the hospitality sector is bouncing back after the challenges of the pandemic, and what outlets can do to anticipate behavioural change from customers.

Follow us

Pub Trade Guides

View more