Laura Willoughby exclusive article for Low & No Project


Laura Willoughby: Moderation has gone mainstream

By Laura Willoughby MBE, founder of mindful drinking movement Club Soda

Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.

Beer prices: Cost of a pint of lager jumps 4.6% in year to April 2024 (Credit:Getty/Henrik Sorensen)

Lager prices up 4.6% YOY

By Rebecca Weller

Pint prices in pubs increased 4.6% in the year to April 2024, the latest figures from the Office for National Statistics (ONS) have revealed.

Summer favourite: pubs such the New Inn in West Sussex are taking advantage of wine


FEATURE: Make your wine sales rise as weather improves

By Michelle Perrett

Gone are the days when anyone asking for a glass of ‘dry white’ in a pub would be faced with rolling eyes as the bar member scrambled through the back bar fridge to find a bottle that had likely been open for at least a week.

The Low & No Project launches #LowNoProject


The Low & No Project launched by The MA

By Gary Lloyd

The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.

Positive trading figures: Thornbridge reports 18% uplift in sales during Q1 2024 (Credit:Getty/andresr)

Thornbridge sales up 18% in Q1 2024

By Rebecca Weller

Multi-site pub operator and brewer Thornbridge has announced “positive trading figures” in its latest update.

Drinks Masterclass: A lookback on top tips and recipes from the series (Credit: Getty/	skynesher)


Drinks Masterclass top tips round-up

By Rebecca Weller

With the most recent Drinks Masterclass series having come to a close, we’ve taken a look back at some of the top tips and recipes featured.

Disappointing: Drinks sales down for fifth consecutive week but brighter trading ahead (Credit:Getty/izusek)

Drinks sales down for fifth week in a row

By Rebecca Weller

Drinks sales across the on-premise have fallen for the fifth week in a row, but more “favourable” trading conditions are on the horizon.

Poll: Are perceptions around cask changing for the better?


VOTE NOW: Are perceptions of cask ale changing for the better?

By Rebecca Weller

Independent breweries have been hailed as the “saviours” of the cask category as the segment battles falling sales, but are perceptions of cask changing? Have your say now in the Morning Advertiser's poll.

What now for Brewdog?

End of an era?

By Ed Bedington

As BrewDog’s James Watt steps down from leading the disruptor business he founded, does this mark a watershed moment for the operation?

CMBC and Thornbridge Brewery collaboration on Union Sets

CMBC announces update about Union Sets

By Nikkie Thatcher

Carlsberg Marston’s Brewing Company (CMBC) and Thornbridge have teamed up to establish a Burton Union System at Thornbridge’s Riverside brewery in Bakewell, Derbyshire using Union Sets from Marston’s Brewery.

Joseph Holt teams up with Belle Vue Aces speedway team


Joseph Holt on track with speedway team

By Gary Lloyd

Manchester-based brewer and pub operator Joseph Holt has joined forces with speedway team Belle Vue Aces to produce a new beer specifically for sale to racetrack fans.

The Cask Project: St Austell Brewery scoops three awards at SIBA South West Independent Beer Awards 2024


St Austell scoops trio of awards

By Rebecca Weller

St Austell Brewery has scooped three silver awards at the Society of Independent Brewers Association (SIBA) South West Independent Beer Awards 2024.

Official stats: data from SIBA shows there were 38 fewer breweries in the first three months of the year compared to the previous quarter

38 fewer breweries so far in 2024

By Nikkie Thatcher

The UK brewing industry has seen a net closure rate of 38 in the first quarter of 2024, new figures have shown.

Talks offered: CMBC said it has not received a response from CAMRA after offering to hold face-to-face talks weeks ago

CAMRA takes ‘Fresh Ale’ fight to Government

By Gary Lloyd

The Campaign for Real Ale (CAMRA) has taken its fight against ‘Fresh Ale’ to the Government in a bid to prevent kegged ale from brewer Carlsberg Marston’s Brewing Company (CMBC) being dispensing through handpumps.

(credit: Getty/ViewApart)


Experts give comment for the Beer Report 2024

By The Morning Advertiser

If you want to know the beer trends to follow, the prices of the best-selling beers across Great Britain and how experts are seeing the future of the beer market for the on-trade – look no further.

Deal done: Mondo founder and MD Todd Matteson and Hogs Back Brewery owner Rupert Thompson

City brewery and brand secures future

By Nikkie Thatcher

Brewing industry veteran Rupert Thompson has agreed an investment deal with London-based craft brewer Mondo, securing the future of the latter’s brands, brewery and taproom.

New product: MCBC introduces two new Rekorderlig flavours


MCBC unveils two new Rekorderlig flavours

By Rebecca Weller

Molson Coors Beverage Company (MCBC) has introduced two new flavoured variants to its Rekorderlig cider range, Peach & Raspberry and Blackberry & Blackcurrant.

Flagship site: the Reading town centre taproom and restaurant will be part of the Station Hill development

Siren hits £250,000 fundraising target

By Gary Lloyd

Berkshire-based Siren Craft Brewery has hit its £250,000 crowdfunding target with the aim of using donations to build a flagship bar in Reading.

Timothy Taylor's Dewey argues Fresh Ale may help cask sales


Fresh Ale could mean more people go for cask

By Gary Lloyd

Despite complaints about ‘Fresh Ale’ being poured through hand-pulls, Timothy Taylor’s Tim Dewey believes if it draws people to the cask category – then it’s not a problem.

How to boost spirits sales in pubs


Top tips for expanding your reputation for spirits

By Rebecca Weller

As spirits sales continue to struggle across the on-trade, The Morning Advertiser (The MA) has looked into how pubs can maximise opportunities to push growth within the category.

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Village position close to Reading and Newbury Extensively renovated public house Bar, conservatory, snug and function room (80-90) Four en suite letting bedrooms Two bedroom owner/staff accommodation Part-covered trade garden...

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