The old-school traditional image of a whisky drinker being an older gentleman with a pipe, sipping on the spirit next to a fire must drastically change in order to boost whisky sales, according to two spirits companies.
Kantar World Panel consumer insight director Tom Mallett discussed ways in which the on-trade can compete with the £13.29bn off-trade at The Morning Advertiser’s Spirit Summit at The Yard in Shoreditch, London.
The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.
The US is a hive of craft beer activity, with a market that has significantly more going on than the UK’s. In this special feature, Britain-based beer sommelier, writer and judge Lotte Peplow reports on the latest trends from the Great American Beer Festival...