Operators could ease the ongoing financial pain by boosting sales by £170m by encouraging 10% of customers to trade up from tap water to a soft drink, according to the Britvic’s Licensed Soft Drinks Review 2023.
Carlsberg Marston’s Brewing Company (CMBC)-owned Brooklyn Brewery is set to unveil its latest glassware to the on-trade as it also announces its Pilsner is the official partner at this year’s Glastonbury Festival.
With the warmer weather just weeks away and beer gardens in the UK are beginning to get busy, category controller at Kopparberg, Anne Claypole, gives her thoughts on the fruit cider market this summer.
Cask beer is a key component of the pub operation, but are we getting it right? The Lock In team takes a look at where pubs are going wrong with cask and how you can up your game on a category that is key to a good operation.