Reconsider your offer: soft drinks can reap huge rewards (credit: Getty/LeoPatrizi)

£170m booty waiting from soft drinks trade-up says Britvic

By Gary Lloyd

Operators could ease the ongoing financial pain by boosting sales by £170m by encouraging 10% of customers to trade up from tap water to a soft drink, according to the Britvic’s Licensed Soft Drinks Review 2023.

New products: this week's round-up features Funkin Cocktails, Adnams and Robinson's Brewery

Funkin Cocktails introduces three new flavours

By Rebecca Weller

This week's round-up features new products from Funkin Cocktails, Adnams, BrewDog Distilling Co., Robinsons Brewery, Sovereign Brands, Meantime Brewery, Mydflower Sparkling Wine and Siren Craft Brew.

Delicious balance: how to make a Mango Martini using Belgrove Hazelnut Rum (Credit: Getty/SolStock)


How to make a Mango Martini

By Rebecca Weller

In this week’s Drinks Masterclass, Belgrove Rum founder Edmund Wood shares how to create a Mango Martini (11% ABV) using the brand’s Hazelnut Rum.

On track: James Brown and the Duckpin bowling attraction at BrewDog Waterloo

BrewDog’s praise for ‘passionate believers’

By Gary Lloyd

BrewDog Bars CEO James Brown has heaped praise on fellow Publican Awards finalists for having the bravery to open new sites while the industry was exiting Covid-restricted times.

New products: Dead Man's Fingers announces new rum


Dead Man's Fingers reveals new flavoured rum

By Rebecca Weller

This week's round-up features new products from Dead Man's Fingers, Salcombe Distillery, Greene King, Peony Wine, Arkell's Brewery and Kavka Vodka.

Perfect storm: Government has not done enough to protect brewers from events beyond their control (Credit: Getty/LauriPatterson)

Gov 'hasn't done enough' to protect brewers

By Rebecca Weller

Black Sheep Brewery’s notice to appoint administrators shows the Government “simply hasn’t done enough”, The Campaign For Real Ale (CAMRA) has claimed.

Drinks Masterclass: how to make Milk Thistle bar's Lady in Red cocktail (Credit: Getty/SolStock)

Drinks Masterclass

How to make a Lady in Red cocktail

By Rebecca Weller

This week’s Drinks Masterclass showcases a Lady In Red cocktail (22% ABV) from Bristol-based cocktail bar the Milk Thistle.

Over the moon: A launch party on 13 May will celebrate the new beer (credit: Getty/ LauriPatterson)

Bright start for Snowmoon Brewing

By Amelie Maurice-Jones

Snowmoon Brewing is launching in May as the project of London-based friends Joon Chung and Oli Edmonds.

Black Sheep Brewery to host Drink Cask Beer Festival for second year

The Cask Project

Black Sheep Brewery to host 2nd cask festival

By Gary Lloyd

Black Sheep Brewery is hosting a free-to-attend beer festival this weekend (28-30 April) that will feature beers from Yorkshire brewers such as Timothy Taylor’s and Saltaire.

New products: this week's round-up features Westons Cider, Camden Town Brewery, Theakston Brewery, Salcombe Brewery and Sheppy's Cider, Hepworth Brewery, Brockmans Gin and Whitebox Cocktails


Westons launches new Rosie's Pig variant

By Rebecca Weller

This week's round-up features new products from Westons Cider, Camden Town Brewery, Brockmans Gin, Theakston Brewery, Salcombe Brewery, Whitebox Cocktails, Hepworth Brewery and Sheppy's Cider.

Thanks for the memories: Fallen Acorn Brewery was founded in 2016 (credit: Getty/ Monty Rakusen)

Inflationary costs force microbrewery to shut

By Amelie Maurice-Jones

Hampshire-based brewery Fallen Acorn has been forced to enter liquidation due to the storm of inflation, Covid, and the soaring costs of utilities and material goods.

Demand for Hogs Back Brewery cask from pubs rises

The Cask Project

Hogs Back sees uplift in cask demand from pubs

By Gary Lloyd

Demand for cask ales from Surrey-based Hogs Back Brewery is rising towards pre-Covid levels as the brewer has secured listings with a number of pub operators for its brands and new variants.

Drinks Masterclass: how to make mango a Margarita (Credit:SolStock)


How to make a Mango Margarita

By Rebecca Weller

In this week’s Drinks Masterclass, Present Company general manager Carey Hanlon explains how to make the venues Mango Margarita cocktail (18.7% ABV).

Big Hug and Greene King release charity beer

The Cask Project

Big Hug teams up with GK for charity drive

By Gary Lloyd

Socially conscious beer brand Big Hug has teamed up with brewer and pub operator Greene King (GK) to launch a collaborative version of its Pave The Way (4.6%) pale ale for GK’s seasonal cask calendar.

Kopparberg gives advice on attracting younger customers and ranging

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The secrets to driving sales at your site

By Kopparberg

With the warmer weather just weeks away and beer gardens in the UK are beginning to get busy, category controller at Kopparberg, Anne Claypole, gives her thoughts on the fruit cider market this summer.

Java juice: London Coffee Festival kicked off at the Truman Brewery last week (credit: Getty/ nastasic)

How can pubs boost their coffee offering?

By Amelie Maurice-Jones

Coffee culture has taken the UK by storm, so we caught up with roasters at the London Coffee Festival as to how pubs can crack the market.

Drinks Recovery Tracker: beer, cider, soft drinks and spirits categories in decline as wine sales grow (Credit: Getty/5PH)

Wine sales climb while all other categories fall

By Rebecca Weller

Drinks sales were down across almost all measured categories in the seven days to Saturday 15 April, the latest Drinks Recovery Tracker from CGA by NIQ's has revealed.

The Morning Advertiser Lock In Podcast episode 59

Lock In Podcast

Getting your cask offer right

By Ed Bedington

Cask beer is a key component of the pub operation, but are we getting it right? The Lock In team takes a look at where pubs are going wrong with cask and how you can up your game on a category that is key to a good operation.

New products: this week's round-up features Camden Town brewery, Budvar, Magic Rock and Northern Monk


Camden Town Brewery unveils latest seasonal beer

By Rebecca Weller

This week’s round-up features new products from Camden Town Brewery, Northern Monk, Morris Whisky, Bar Buoy, Magic Rock, Budvar and Maiden Mill.

Make or break moment: draught lager prices soar by 11.9% in year to March 2023 (Credit: Getty/Klaus Vedfelt)

Draught lager prices rocket by 11.9%

By Rebecca Weller

The average cost of a pint of draught lager soared by 11.9% in the year to March 2023, more than double the previous record-high year-on-year increase.

Great flavours: how to make a Fox and Chance Funky Town cocktail (Credit: Getty/SolStock)


How to make a 'Funky Town' rum cocktail

By Rebecca Weller

In this week’s Drinks Masterclass, West Midlands cocktail bar Fox and Chance co-founder Blaise Bachelier shares how to make the venues Funky Town cocktail (10% ABV).