RTDs

Ready-to-drink: ready to develop?

21-Aug-2017 By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s.

Over 55s staying away from the pub and drinking at home

18-Aug-2017 By Nicholas Robinson

Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.

Imbibe Live 2017: top trends from the show

04-Jul-2017 By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

VK advert on Facebook banned over ‘irresponsible drinking’

14-Jun-2017 By Nikkie Sutton

The Advertising Standards Authority (ASA) has upheld a complaint that Global Brands owned VK promoted unwise drinking styles and an advert placed on Facebook was “socially irresponsible”.

Pubs warned ‘watch out for duty cheats’ after rules tightened

19-Apr-2017 By Nikkie Sutton

The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.

Pricey booze steadies wet sales in pubs

10-Apr-2017 By Nicholas Robinson

Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

Category update

How the RTD category can grow sales in pubs

20-Mar-2017 By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.