Marketing

Force for good: CAMRA wants its new campaign to unite businesses to promote pubs for summer

CAMRA wants a ‘summer of pub’

By Emily Hawkins

The Campaign for Real Ale (CAMRA) has written to pubs across the country to participate in its ‘summer of the pub’ campaign.

Summer loving: the good weather over Easter helped drive drink sales (image credit: omgimages/gettyimages.co.uk)

Easter heatwave boosts pub sales

By Nikkie Sutton

The high temperatures of the 2019 Easter weekend helped push sales in pubs and bars by 5.3% but restaurants saw a 19.4% drop when compared to last Easter, new research has found.

Pay and display: There’s not a lot worse than no-shows at your premises – your site is empty, staff are doing very little and there’s no money to pay them

Spotlight

Should pubs use deposits to tackle no-shows?

By Nikkie Sutton

Customers that fail to arrive after booking a table are a bugbear for operators across the hospitality trade but could charging a deposit be the answer to this problem?

Shiny happy people: Will Jago Johnson, Bert Thomson, Megan Pattinson, Emma McClave, Andy Mounsey and Maroula Dawkins (l-r)

My Pub: The Star, Godalming, Surrey

By Gary Lloyd

Great British Pub Awards finalist the Star in the commuter belt of Godalming, near Guildford, is renowned for its cider offer and lovely garden facilities too. Licensee Andy Mounsey tells us more

'Sense of opportunity': 'We all have opportunities within our business to make them better. It may be a simple coat of paint or getting the garden tidier' according to Matt Slocombe of the Crown Inn

Guv'nor

Pubs must strive to be better despite cost pressures

By Matt Slocombe

Whether freehold, leasehold, tenanted or managed, operators have to keep looking at ways to get better, says Matt Slocombe of the Crown Inn in Woolhope, Herefordshire - winner of the best cider pub at the John Smith's GBPA 2018

Creativity: unique outdoor and alfresco areas are more likely to increase customer dwell time and make it onto social media

How to make your outdoor space 'Instagramable'

By Stuart Stone

Hot off 2018’s record-breaking summer and with hard-to-reach Gen Z-ers and Millennials favouring shareable experiences and mindful drinking, the future looks bright for operators getting creative with their outdoor space.

Pub love: Pub is the Hub boss John Longden outlines how the funding will benefit licensees

£190k funding boost to support rural pubs

By Nikkie Sutton

Rural pubs across the nation will be expanded to include Post Office facilities, grocery shops and libraries following £188,000 of Government funding.

International Women's Day: PR & Marketing

International Women's Day

The women at the top of on-trade PR and marketing

By Stuart Stone

Those in PR and marketing know everything about the businesses they support. The people who head a company's PR departments or own their own businesses are in enviable positions. Here six women at the top of the on-trade PR game tell their stories.

Minimal growth: overall consumer spending across the on- and off-trade grew by just 1.2%

Spending in pubs slows to 7.4%

By Nikkie Sutton

Pubs reported “unusually low growth” in consumer spending of 7.4% in February, new data has revealed.

Gin: Co-founder of the Stillery, Bury St Edmunds, Tim Blake, explains what makes the Best Spirits Bar what it is

My Pub: the Stillery, Bury St Edmunds, Suffolk

By Emily Hawkins

For a speakeasy style site unassumingly tucked away, the Stillery has made a big name for itself. Co-founder Tim Blake explains how a spirit of curiosity motivates the team at the Bury St Edmunds-based establishment.

Bend the rules: How has pub marketing and advertising changed?

How has pub marketing changed?

By Emma Eversham

There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman Group. Here we highlight some of the defining moments in marketing and advertising and look at how regulation and legislation has changed the...

All grown up: the team at the Botanist in Coventry, 'have high standards, work hard, innovate relentlessly and smile a lot'

My Pub: The Botanist, Coventry

By Robert Mann

At a time when the happiness and wellbeing of communities is threatened by pub closures, the latest branch of the Botanist demonstrates what a modern operator has to deal with these days. Sales manager Laura Gardner explains.

Business based on businesses: General manager James Pears explains the success of Brewhouse & Kitchen's Islington site

What makes a Brewhouse & Kitchen tick?

By Emily Hawkins

In a city with many brewpubs and a customer base that is ever-changing, Brewhouse & Kitchen knows it has to go above and beyond. General manager James Pears explains what the Islington site does to catch punters’ attention

Best inn show: Louise Dinnes from the Black Swan, Cumbria, explains what makes the award-winning site so special

My Pub: the Black Swan, Ravenstonedale, Cumbria

By Emily Hawkins

The Black Swan has managed to stay true to its role as a village pub while thriving by targeting different markets. Owner Louise Dinnes explains what makes the Cumbrian inn – which took home Best Inn in last year’s Great British Pub Awards – so special.

Bullish about the future: General manager Molly Raftery at the Bull, Ditchling, explains what makes her pub so special

My Pub: The Bull at Ditchling

By Emily Hawkins

Nestled in the rolling Sussex countryside, those running the Bull are determined to excel. General manager Molly Raftery explains how the freehouse pairs its ambition with a down-to-earth approach.

Paid for: platforms such as TripAdvisor are fighting to protect real reviews

Operators ‘outraged’ over paid positive reviews offer

By Nicholas Robinson

Not long into the New Year and already operators are facing new threats against their businesses. On the face of it an email from a stranger suggesting you pay them money for positive pub reviews may, to some, appear innocuous. But the fact is, it poses...

Soho treasure: Ken Wright talks about the independent Phoenix Artist Club and its award success

My Pub: the Phoenix Artist Club, Soho, central London

By Robert Mann

Considered one of Soho’s hidden gems, the Phoenix Artist Club is one of London’s last remaining independently owned and operated venues – as well as being an award-winning treasure.

Quintessentially Christmassy: the Long Arm Pub & Brewery has brewed the Mince Pie-PA

London pub brews mince pie beer

By Emily Hawkins

A pub will serve a mince pie-flavoured beer to "bring Londoners a glass of festive nostalgia" during the Christmas period.

Warm welcome: the Famous Three Kings is host to fans of all sports and does not favour any particular team

My Pub: the Famous Three Kings, Fulham, west London

By Stuart Stone

It’s rare to come across a manager who’s won three titles on the spin on these shores. Paul Eastwood, however, has led the team at the Famous Three Kings to a three-in-a-row top slot in the Great British Pub Awards’ Sport category. Here he explains how...

More than a logo: the Bass red triangle is not just a mark of ownership but a pledge of quality as well.

Opinion

In the brand scheme of things

By Pete Brown

As JDW distances itself from being a ‘brand’, Pete Brown looks at why its identity is, in fact, its key strength

Rear window: what should the back bar look like?

What should the back bar look like?

By Emma Eversham

The back bar is a pub or bar’s shop window, where a well-thought-out display can really add to the bottom line. So what does a licensee need to think about when deciding what to put there?

Strong as an ox: Michael Ibbotson shares his thoughts on running his pub the Durham Ox.

My Pub: the Durham Ox, York

By Claire Churchard

Michael Ibbotson has been a busy man over the years and despite moving back to a position of owning just one site, there is still plenty for him to do at the Durham Ox.

Branding: JD Wetherspoon said it does not think of itself as a ‘brand’ after it was crowned a UK winner at the 2018 World Branding Awards (image: Stephen J Mason, Wikimedia)

JD Wetherspoon says it is 'not a brand'

By Emily Hawkins

Pub giant JD Wetherspoon said it does not think of itself as a ‘brand’, following its success at the 2018 World Branding Awards.

Beer aficionados and the winner of this year’s Best Beer Pub, North Bar began its life two decades ago. General manager Cal Lister explains why the pub was so deserving of the award.

My Pub: North Bar, Leeds

By Nikkie Sutton

Beer aficionados and the winner of this year’s Best Beer Pub, North Bar began its life two decades ago. North general manager Cal Lister explains why the pub was so deserving of the award.

Transparent: It will pay operators everywhere to overhaul their glassware, Jo Bruce reports

How reconsidering glassware will benefit your pub

By Jo Bruce

With the pull of a quality glass receptacle for drinkers clear for all to see from the wealth of pictures now posted on social media, it will pay operators everywhere to overhaul their glassware

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