Marketing

Pub tracker findings: quarterly figures also revealed growth for independent pubs and family visits

Promotions lose allure in driving visits to the pub

By Stuart Stone

According to latest figures published by the NPD Pub Tracker, which publishes quarterly insights into sales and visit patterns at British pubs, footfall in the year ending September 2017 was less driven by promotions.

My Pub: The Bickley, Chislehurst

My Pub: The Bickley, Chislehurst

By Georgina Townshend

When Bickley Pub & Restaurant general manager Garry Wood noticed Wednesday steak night was proving a real success, he opted to go more premium by focusing on steaks at the Redcomb Pubs site yet still maintaining a community feel.

More choosy: Britain’s managed pub, bar and restaurant groups like-for-like sales are up 0.3% against last October

October sales see pubs and bars fare better than restaurants

By Georgina Townshend

Industry insiders have warned the festive trading season could be "the difference between survival or failure" across Britain’s managed pub, bar and restaurant groups with like-for-like sales up just 0.3% against last October, the latest figures...

Doctor's orders: Pubs can learn about their customers through sociology

How sociology can help pubs understand their customers

By Phil Mellows

Doctor Tom Thurnell-Read is not a medical man, but he can help you with the health of your pub. Meet the sociologist whose research can teach publicans about their customers and their drinking culture.

Inside the Botanist, Newcastle

My Pub: The Botanist, Newcastle

By Georgina Townshend

New World Trading Company’s Newcastle Botanist site is a prime example of a bar that encourages innovation, creativity and well-trained staff. General manager Andrew Shiel-Redfern explains what it takes to run a site that ticks all the boxes.

The front of 185 Watling Steet, Towcester

My Pub: 185 Watling Street, Northamptonshire

By Georgina Townshend

Originally a coaching inn at the beginning of the 19th century, 185 Watling Street has also been put to a host of different uses. Epic Pubs operations director Jonathan Taylor explains how a major refurbishment by the company two years ago not only restored...

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