It is widely acknowledged that pubs offer sporting atmosphere second only to being at the event in person. this will create a lively backdrop for the World Cup this summer and could potentially mean big business for Britain’s pubs
The shape of the ball and a lot of the players are the same, but as far as the make-up of pub footfall is concerned, the Premier League and World Cup are different ball games. What changes will Russia 2018 make to the line-up at your pub?
With the Championship Playoff semi-final, the last day of the Premier League and the Rugby Union Champions Cup Final, football and rugby offer some excellent opportunities for sports fans to head down to the pub this weekend.
Pubs have been warned about high penalties for screening Sky Sports without the correct commercial licence after the broadcaster won £30,000 in damages against Scottish offenders.
One of the greatest events in the sporting calendar, the World Cup is something publicans look forward to with great anticipation. But, with competition from HD TVs at home, pubs need to ensure their technology is pitch perfect before the first whistle...
Months of feuding will be put to bed this weekend as David Haye and Tony Bellew step through the ropes at the O2 Arena in a repeat of their March 2017 encounter.
To round off proceedings from The Morning Advertiser’s Maximising Sport in Pubs Conference, MatchPint co-founder Dom Collingwood chaired a round-table discussion on the growth in women’s sport and why it matters for pubs.
Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...
FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.
The third speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – client service director at CGA Strategy Jonny Jones – set out the scale of the opportunity for sport in pubs, showcased lessons learnt from previous tournaments and...
The second speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference - commercial manager of fan marketing platform InCrowd Sports Seb Lear - discussed how drinks companies should be engaging the modern sports fan and how they can translate...
