Atmosphere matters: 80% of sports fans said that they preferred the atmosphere in the pub compared to watching at home.

A pub's guide to: The world cup

Russia 2018: Creating World Cup atmosphere

By Stuart Stone

It is widely acknowledged that pubs offer sporting atmosphere second only to being at the event in person. this will create a lively backdrop for the World Cup this summer and could potentially mean big business for Britain’s pubs

Up for the cup: Hogs Back has brewed 'the perfect drink to celebrate the team’s victories or commiserate over its losses'

Hogs Back Brewery launches World Cup ale

By Stuart Stone

Surrey-based Hogs Back Brewery has launched a specially-brewed cask ale to support England’s bid for World Cup glory in Russia this summer.

How will pub footfall for matches during this summer's World Cup differ to crowds drawn to pubs by Premier League action?

A pub's guide to: the world cup

World Cup consumers: be a home for every nation

By Stuart Stone

The shape of the ball and a lot of the players are the same, but as far as the make-up of pub footfall is concerned, the Premier League and World Cup are different ball games. What changes will Russia 2018 make to the line-up at your pub?

Big occasion: Aston Villa to meet Middlesbrough in the first leg of the Championship Playoff Semi-final

Bumper weekend of sport for football and rugby fans

By Claire Churchard

With the Championship Playoff semi-final, the last day of the Premier League and the Rugby Union Champions Cup Final, football and rugby offer some excellent opportunities for sports fans to head down to the pub this weekend.

World first: The Russia 2018 World Cup will be the first in history to be broadcast in 4KUHD.

A pub's guide to: The World Cup

Russia World Cup 2018: Put your tech on the line

By Georgina Townshend

One of the greatest events in the sporting calendar, the World Cup is something publicans look forward to with great anticipation. But, with competition from HD TVs at home, pubs need to ensure their technology is pitch perfect before the first whistle...

World Cup memories: The Morning Advertiser asked publicans for their most vivid World Cup memories

A Pub's Guide to: The World Cup

Stand-out World Cup memories from pubs and bars

By MA Editorial

Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...

Top teamwork: FourFourTwo and McGettigan's created a fans hub in Singapore

Maximising Sport in Pubs

Case study: FourFourTwo and McGettigan's

By Stuart Stone

FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.

Size of the prize: judging by the takings from Euro 2016, sport pubs are likely to cash in on the World Cup

Maximising Sport in Pubs

World Cup 2018: the size of the prize

By Stuart Stone

The third speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – client service director at CGA Strategy Jonny Jones – set out the scale of the opportunity for sport in pubs, showcased lessons learnt from previous tournaments and...

Translating the stadium: InCrowd Sports' Seb Lear talks about how drinks companies can engage fans

Maximising Sport in Pubs

Translating the stadium experience to pubs

By Stuart Stone

The second speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference - commercial manager of fan marketing platform InCrowd Sports Seb Lear - discussed how drinks companies should be engaging the modern sports fan and how they can translate...

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